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"This book analyzes the role of social recruitment in HRM. The interactivity of new forms of communication represents an opportunity for companies to attract and select the best candidates. This book focuses on how Social Recruiting and Employer Branding strategies can generate a competitive advantage."

"Media Pemasaran saat ini memiliki jenis dan cara yang semakin luas dan beragam, salah satunya melalui Social Media Marketing. Dalam Social Media Marketing diperlukan faktor – faktor pembentuk agar jalur pemasaran ini semakin efektif dan efisien bagi perusahaan maupun para pelaku usaha. Social Media yang paling banyak digunakan saat ini oleh masyarakat khususnya di Indonesia adalah Instagram. penelitian ini bertujuan untuk menganalisa faktor pembentuk Social Media Marketing pada produk Wingstop dengan menggunakan media pemasaran Instagram @wingstopid. Penelitian ini merupakan penelitian kuantitatif deduktif dengan menggunakan data dari 101 responden terpilih. Data dianalisis menggunakan Analisis Deskriptif dan Statistik Deskriptif, dan hasilnya menunjukan bahwa terdapat empat faktor pembentuk Social Media Marketing yang penting dan berpengaruh pada produk wingstop dan dimensi yang paling dominan sebagai faktor pembentuk Social Media Marketing adalah dimensi Content Creation.

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Marketing currently has increasingly broad and diverse types and ways, one of which is through Social Media Marketing. In Social Media Marketing requires forming factors so this marketing channel will be more effective and efficient for any companies and businessman. The most widely used social media in the world, especially in Indonesia, is Instagram. This study aims to analyze the factors forming Social Media Marketing on Wingstop products using Instagram @wingstopid marketing media. This research is using deductive quantitative method. This study using data from 101 selected respondents. Data were analyzed using Descriptive Analysis and Descriptive Statistics, and the results showed that there were four important forming factors of Social Media Marketing and the influence on wingstop products and the most dominant dimension as the forming factor of Social Media Marketing was the Content Creation dimension."

"The growth of social media over the last decade has revolutionized the way individuals interact and industries conduct business. Individuals produce data at an unprecedented rate by interacting, sharing, and consuming content through social media. Understanding and processing this new type of data to glean actionable patterns presents challenges and opportunities for interdisciplinary research, novel algorithms and tool development. Social Media Mining integrates social media, social network analysis, and data mining to provide a coherent platform to understand the basics and potentials of social media mining. It introduces the unique problems arising from social media data and presents fundamental concepts, emerging issues, and effective algorithms for network analysis and data mining. Suitable for use in advanced undergraduate and beginning graduate courses as well as professional short courses, the text contains exercises of different degrees of difficulty that improve understanding and help apply concepts, principles and methods for social media mining."

"Author: Amy Mollett; Cheryl Brumley; Chris Gilson; Sierra WilliamsPublisher: Los Angeles SAGE 2017Edition/Format: Print book : EnglishView all editions and formatsSummary:This book will help researchers to maximize the impact and highlight the innovation of their research by showing them how to get the most out of social media when evaluating, presenting and disseminating their work"

"ABSTRACTTujuan dari penelitian ini adalah menganalisis pengaruh kredibilitas social media influencer terhadap brand attitude (studi pada social media influencer Rachel Vennya pada Merek Sate Taichan Goreng). Sampel dalam penelitian ini adalah 100 responden yang terdiri dari pria dan wanita yang mengetahui social media influencer Rachel Vennya, yang mem-follow Rachel Vennya di Instagram, dan mengetahui Sate Taichan Goreng, dengan menggunakan metode non-probability sampling serta teknik purposive sampling. Instrumen pada penelitian ini menggunakan kuesioner dan analisa data menggunakan linear regression. Hasil penelitian ini menunjukkan bahwa social media influencers memiliki pengaruh positif yang signifikan terhadap brand attitude.

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ABSTRACTThe aim of this study is to analyse the correlation between the Credibility of Social Media Influencer towards Brand Attitude (Study on Rachel Vennya as a Social Media Influencer for the Sate Taichan Goreng brand). 100 respondents that consist of men and women that knows social media influencer Rachel Vennya, follows Rachel Vennya on Instagram, and knows Sate Taichan goreng are used as the sample using the non-probability sampling method and purposive sampling techniques. The instrument used in this study is questionnaire through google form and the data is analysed using linear regression. The outcome of this study shows that social media influencer has a significant positive correlation towards brand attitude."

"Penelitian ini menganalisa kecenderungan isi pesan wirausaha pada social media Twitter, khususnya yang pada tagar (#)wiRABUsaha. Metode penelitian menggunakan analisis isi kuantitatif dengan fokus penelitian pada kecenderungan isi pesan, penyebaran pengguna, dan pemanfaatan jaringan social media pada wirausaha. Pesan yang dianalisis, merupakan pesan pada bulan Januari 2012. Dari hasil analisis data, diketahui bahwa isi pesan wirausaha cenderung menciptakan suatu karakter wirausaha yang berbeda, yaitu karakter ketuhanan. Dengan penyebaran pengguna yang sudah heterogen, namun karakter pengguna masih banyak sebagai penerus pesan, bukan pencipta pesan.

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This study analyzes the tendency of the contents of entrepreneurship messages on social media Twitter, especially on hashtag (#) wiRABUsaha. The research method uses quantitative content analysis with research focusing on the tendency of the message content, user deployment, and utilization of social media networks on entrepreneurship. Messages that were analyzed, are messages in January 2012. From the analysis of the data, it is known that the content of the message entrepreneurial tend to create a different entrepreneurial character, the character of divinity. With the spread of users who are heterogeneous, the characters of users are still many as ?the share? to the message, not ?the creator? of the message."