Ditemukan 2 dokumen yang sesuai dengan query
Clark, Carolyn Chambers
New York: Springer Publishing Company, 1977
658.314 CLA n
Buku Teks Universitas Indonesia Library
Muhammad Arief Maulana Suwarna
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ABSTRACT
As services are increasingly becoming driving forces of economies, the introduction of new services to satisfy customer needs is becoming a critical issue for telecommunication company. Telkomsel as a telecommunication company that holding the biggest market share in Indonesia, still struggle with its competitors, especially in its post paid services namely Kartu Halo. This research attempts to address the consumer issue and impact of service innovation on consumer loyalty. The study observes service innovation loyalty ...
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2017
S68299
UI - Skripsi Membership Universitas Indonesia Library