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Ditemukan 387 dokumen yang sesuai dengan query

Dartnells public relations handbook / Editor: Robert L. Dilenschneider

Chicago: Dartnell , 1996

659.2 DAR

Buku Teks SO Universitas Indonesia Library

F. Rachmadi

Public relations dalam teori dan praktek : aplikasi dalam badan usaha swasta dan lembaga pemerintah

Jakarta: Gramedia Pustaka Utama, 1992

659.2 RAC p

Buku Teks SO Universitas Indonesia Library

M. Linggar Anggoro

Teori dan profesi kehumasan: serta aplikasinya di Indonesia

Jakarta: Bumi Aksara, 2005

659.2 LIN t

Buku Teks SO Universitas Indonesia Library

Cultip, Scott M.

Effective public relations

New York: Pearson, 2006

659.2 CUT e

Buku Teks SO Universitas Indonesia Library

Dilenschneider, Robert L.

The AMA handbook of public relations

"Public relations was among the first industries to harness the power of the Internet. But along with business and the rest of the world, PR has changed in the digital age. "The AMA Handbook of Public Relations" is written to help PR professionals merge their traditional and Web-based campaigns into a powerful multi-faceted public image machine while protecting their clients and themselves from negative attention and cyber-sabotage. Readers will learn how to work with trade and consumer media, leverage technology including blogs, podcasts and social networking sites, monitor the Web, manage rumors and crises and quantify online PR efforts and the results they create."

New York: American Management Association, 2010

e20440752

eBooks Universitas Indonesia Library