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Problem Description

The issue that becomes a focus of this communication strategy is regarding early marriage that occurs in the Kampung KB RW 01 Jatijajar. After conducting interviews with 4 women in RW 01 who were married under the age of 21, two reasons were found of why they decided to get married at an early age. The first reason is that some women felt like they already have a stable job, therefore capable of leading a stable life and willing to get married when they feel like they have met the right partner. The second and other reason is when some women got an unwanted pregnancy.

Situation Analysis

Strength:

• “Kampung KB” has the same vision with this campaign to reducing early-age marriage
• There is an age limit for marriage as written on UU Perkawinan No. 1/1974 (Revised)

Weakness:

• People already know about the issue of early-age marriage, but they still don’t consider it as an important thing to be discussed
• Lack of adolescent reproductive health

Opportunity:

• There are support from RT / RW and the Family Planning Field Officer
• The potential of adolescents can be directed to more positive things

Threat:

• There is still a thought that discussing marriage is something that should be discussed by adults

Program

Within this communication strategy, a program called “Beranjak Dini” will be held to educate young women in RW 01 about the importance of preparing family life, such as physical, mental, and material preparations regarding marriage. There are three themes in this program

• Jangan Terlalu Dini
• Belajar Dari Dini
• Berencana Sejak Dini

Goal

The goal of this communication strategy is to educate target adopters about physical, mental, and material preparations regarding marriage to avoid early-age marriage as recommended by BKKBN. Target Audience

Women, specifically citizens/inhabitants of Kampung KB RW 01 Jatijajar, aged 15 to 20 years old, with the occupation of either a student (SMA/SMK/college/university) or a worker. A three-months program; from February to April 2020 Evaluation Method"

Ragita Pundi Winingtyas

Tingkat Partisipasi Masyarakat Terhadap Program Kampung Keluarga Berencana (KB) di Kelurahan Pinang Ranti, Kecamatan Makasar, Jakarta Timur = The Level of Public Participation of Family Planning (KB) Village Program at Pinang Ranti Urban Village, Makasar sub district, East Jakarta

"ABSTRAK

Program Kampung Keluarga Berencana (KB) Kelurahan Pinang Ranti di resmikan pada tahun 2017 dengan nama Kampung KB Pulo Asri. Program Kampung KB Pulo Asri Kelurahan Pinang Ranti merupakan langkah untuk meningkatkan kualitas hidup keluarga dan masyarakat. Dikemas menjadi program yang bertujuan untuk kesejahteraan masyarakat baik dari sisi keagamaan, sisi pendidikan, sisi reproduksi, sisi ekonomi, sisi perlindungan, sisi kasih sayang, sisi seni budaya, dan sisi pembinaan lingkungan. Dalam realisasi Program Kampung KB Pulo Asri, Kelurahan Pinang Ranti diperlukan kerja sama yang baik untuk menjalankan Program Kampung KB, salah satunya dengan partisipasi. Partisipasi merupakan langkah yang dapat dilakukan untuk berbagi peran dan melihat keterlibatan masyarakat. Hal tersebut menjadi sebuah kajian dalam penelitian ini mengenai partisipasi masyarakat terhadap Program Kampung KB Pulo Asri. Partisipasi masyarakat merupakan unsur penting dalam program ini, masyarakat menjadi sasaran utama pelaksanaan Program Kampung KB. Untuk mendukung pelaksanaan program pemerintah yang lebih optimal maka diperlukan penelitian untuk menggambarkan tingkat partisipasi. Penelitian ini menggunakan pendekatan kuantitatif yang berangkat dari teori partisipasi Model CLEAR yang dikemukakan oleh Lowndes, Pratchett, and Stoker, terdiri dari dimensi Can do, Like to, Enable to, Asked to, Responded to. Pengambilan data pada penelitian ini dilakukan melalui data kuesioner dan wawancara mendalam dengan narasumber yang berkaitan. Hasil dari penelitian ini menunjukkan bahwa tingkat partisipasi masyarakat dalam Program Kampung KB Pulo Asri, Kelurahan Pinang Ranti menunjukkan hasil yang tinggi. Hal ini menunjukkan bahwa partisipasi masyarakat sudah optimal dalam penyelenggaraan program pemerintah.

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ABSTRACT

Family Planning (KB) Village Program Pinang Ranti Urban Village was formalized in 2017 as Pulo Asri KB Village Program. Pulo Asri KB Village Program is a step to improve the quality of life of families and public. Packed into a program aimed at the wellbeing of the public both from religious sides, educational sides, reproductive sides, economic side, side of protection, side of compassion, side of cultural arts, and side of environmental coaching. In the realization of Pulo Asri KB Village Program needs good cooperation to run the KB Village Program, one of them with participation. Participation is a good step to share the role and see public involvement. This is a study in this research on public participation in the Pulo Asri KB Village Program. Public participation is an important element in this program, the public is the main goal of implementation of Kampung KB Program. To support the implementation of more optimal government programs, research is needed to describe the participation level. This research uses a quantitative approach that departs from CLEAR model participation theory presented by Lowndes, Pratchett, and Stoker, consists of the dimension of Can do, Like to, Enable to, Asked to, Responded to. Data retrieval on this research is done through questionnaire data and in depth interviews with related sources. Results from this research show that the level of public participation in Pulo Asri KB Village Program, shows high results. This suggests that public participation is optimal in government programmes."

Depok: Fakultas Ilmu Administrasi Universitas Indonesia, 2020

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