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Hasil Pencarian

Ditemukan 1 dokumen yang sesuai dengan query
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Muhammad Rafif Akbar
Analysis of Glossier’s Public Relations Strategy with Postfeminism Approach = Analisis Strategi Public Relations Glossier dengan Pendekatan Postfeminisme
" Traditionally beauty and cosmetic companies that are targeted to young, female audiences often depict women appearing to be posing to attract male attention, or to impress men. The patriarchal pressure on women has seemed to shape that behavioral marketing strategy towards companies. Glossier created by Emily Weiss in 2014 seems to have gathered a cult following, a community for young women. Postfeminism themes such as self-sexualization, self-branding, consumerism, female empowerment through the body, and the ... "
Depok: Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2021
MK-pdf
UI - Makalah dan Kertas Kerja  Universitas Indonesia Library