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Hasil Pencarian

Ditemukan 1 dokumen yang sesuai dengan query
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Tamara Benardin Jordanus
Investigating the mediating effect of a company's sexual harassement case on its brand popularity-case study grab = Menyelidiki efek mediasi dari kasus pelecehan seksual perusahaan terhadap perebutan studi kasus popularitas merek
" The popularity of a company is mainly determined by its customers, as consumers provide a view of how the brand is felt by them. Not uncommonly company have been ensnared with cases involving sexual harassment. This study will try to explain how cases of sexual harassment affect the companys brand popularity, especially the Grab company. This research explains that consumers attachment to the brand is influenced by cases of sexual harassment committed by company members.
Popularitas ... "
Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019
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UI - Skripsi Membership  Universitas Indonesia Library