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"Tulisan ini bertujuan untuk membahas secara mendalam etika Prima Facie Duties ciptaan William David Ross. Prima Facie Duties merupakan teori etika yang didasari oleh dua konsep dasar yaitu konsep ketepatan dan konsep kebaikan. Kedua konsep inilah yang mendasari kewajiban dalam Prima Facie Duties yaitu duty of fidelity, duty of gratitude, duty of reparation, duty of beneficence, duty of justice, duty of self-improvement, dan, duty of non-maleficience. Tulisan ini juga memberikan perbandingan Prima Facie Duties dengan Ideal Utilitarian Moore dan Deontology Kantian, dan Moral Relativism untuk memberikan suatu gambaran jelas apa yang menjadi corak khas dari Prima Facie Duties. Dalam tulisan ini juga dimasukan kritik dari John Rawls kepada intuisionisme dan juga tanggapan berdasarkan Prima Facie Duties terhadap kritik tersebut yang berupa improvisasi penting bagi Prima Facie Duties yaitu sistem prioritas.

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The point of this essay is to explain deeply the Prima Facie Duties ethics which were made by W.D. Ross. Prima Facie Duties is an ethical theory based on two main concept which is right and good. These two central concept become the base of the seven duties which are duty of fidelity, duty of gratitude, duty of reparation, duty of beneficence, duty of justice, duty of self-improvement, and duty of non-maleficience. There is also comparison of Prima Facie Duties with Moore Ideal Utiliarianism, Kantian Deontology, and Moral Relativism to show the main characteristic of Prima Facie Duties. Critics from John Rawls against ethical intuitionism is also included with the solution for Prima Facie Duties based on John Rawls critics which improves Prima Facie Duties in the form of priority system."

"Tesis ini membahas kesenangan dalam mengkonsumsi pada pelanggan kedai kopi Tak Kie dan Bakoel Koffie. Penelitian ini bertujuan menunjukkan bagaimana konsumen kedai kopi Tak Kie dan Bakoel Koffie mendapatkan kesenangan ketika mengkonsumsi kopi di kedai tersebut pada saat waktu luang. Penelitian ini adalah penelitian kualitatif dengan menggunakan pendekatan etnografis. Hasil penelitian menunjukkan bahwa warung kopi dapat menjadi gambaran gaya hidup masyarakat kota urban seperti Jakarta. Kesenangan mengkonsumsi di warung kopi menjadi gaya hidup walaupun diperoleh dengan cara yang alamiah ataupun direkayasa.

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This thesis draws the pleasure of consumption of the consumers at two coffee shops; Tak Kie and Bakoel Koffie. The objective of this thesis is to show how the consumers of Tak Kie and Bakoel Koffie experience pleasure when consuming coffee at both coffee shops during leisure time. It is a qualitative research that uses the ethnography approach. The results show that coffee shops illustrate urban lifestyle like in Jakarta. The pleasure of consumption in coffee shops is then a lifestyle in the urban life, either taken naturally or man-made."

"Artikel ini membahas mengenai nilai hedonis sebagai nilai yang menciptakan imajinasi serta pengalaman baru bagi pengunjung restoran sebagai faktor pendorong konsumsi makanan di restoran Korea. Penelitian sebelumnya mengatakan bahwa nilai kebermanfaatan merupakan faktor yang paling berpengaruh terhadap kepuasan dan kunjungan kembali pelanggan ke restoran Korea dibandingkan nilai hedonis restoran. Namun, hal tersebut bukan berarti nilai hedonis bukan faktor yang penting dan tidak memiliki pengaruh terhadap kepuasan dan kunjungan kembali pelanggan. Hal ini dikarenakan telah terjadi pergeseran alasan seseorang mengkonsumsi makanan di restoran dari nilai kebutuhan menjadi kesenangan atau hedonis. Peneliti berargumen bahwa kebiasaan makan generasi millenial pada masyarakat kapitalis lebih ditentukan oleh nilai hedonis bukan nilai kebermanfaatan. Hal tersebut dikarenakan nilai hedonis mampu menciptakan pengalaman makan baru dan imajinasi bagi konsumennya. Penelitian ini menggunakan metode kualitatif.

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This article discusses about hedonist value as a value that creates imagination and experiences for restaurant visitor as a driving factor of food consumption in Korean restaurant. Previous study said that the value of utility is the most influential factors on statisfication and the return of visitor to Korean restaurant compared to hedonist value of restaurant. However, this does not mean that hedonist value is not an important factor and has no effect on customer statisfication and the return of visit. It's because there has been a shift behind the reason of someone going to restaurant. It's shifting from value of need to pleasure or hedonist. Researcher argue that millenial generation lsquo;s habit on capitalist society are more determined by hedonist value not usability value. This is because the hedonist value able to create experience and imagination for consumers. This article uses qualitative method. "

"ABSTRAK

Servicescape merupakan salah satu aspek yang berpengaruh terhadap niat konsumen untuk mengunjungi bank. Penelitian ini bertujuan untuk menganalisis pengaruh servicescape terhadap pleasure-feeling konsumen, pengaruh pleasure-feeling terhadap revisit intention, pengaruh servicescape terhadap perceived service quality, pengaruh perceived service quality terhadap revisit intention, dan pengaruh perceived service quality terhadap pleasure-feeling. Data dalam penelitian ini berasal dari data primer melalui penyebaran kuesioner menggunakan sampel sebanyak 171 responden dan kuesioner menggunakan skala Likert 1-7. Hasil penelitian ini menunjukkan servicescape berpengaruh signifikan terhadap pleasure-feeling, pleasure-feeling berpengaruh signifikan terhadap revisit intention. Servicescape berpengaruh signifikan terhadap perceived service quality. Perceived service quality tidak berpengaruh terhadap revisit Intention. Untuk berpengaruh signifikan terhadap revisit intention, servicescape harus dimediasi oleh pleasure-feeling dan perceived service quality. Perceived service quality berpengaruh signifikan terhadap pleasure-feeling. Penelitian di dalam jurnal terdahulu meneliti hubungan di antara variabel tersebut dan hasil penelitian menunjukkan adanya hubungan yang signifikan di antara variabel tersebut. Penelitian sebelumnya menggunakan variabel moderasi, namun hasil penelitian terdahulu memiliki kesamaan dengan hasil penelitian ini.

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ABSTRACT

Servicescape is one aspect which influences of consumer’s intention to visit the bank. The purpose of this study is to analyze the influence of servicescape to consumer’s pleasure-feeling, influence of pleasure-feeling to revisit intention, influence of servicescape to perceived service quality, influence of perceived service quality to revisit intention, and influence of perceived service quality to pleasure-feeling. Data in this study has been generated from primary source through the questionnaire which has been distributed to 171 respondent and the questionnaire has been using Likert Scale 1-7. The results show that servicescape influences pleasure-feeling significantly, pleasure-feeling influences revisit intention significantly. Servicescape influences perceived service quality significantly. Perceived service quality does not influence revisit intention. To be able influences revisit intention significantly, servicescape should be mediated significantly by pleasure-feeling and perceived service quality. Perceived service quality influences pleasure-feeling significantly. Previous journal study has examined the relationship between these variables and expressed significant relationship between them. Previous study have been using moderated variable, but the results of previous study have no differences with the current study.

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"ABSTRACTTujuan dari penelitian ini adalah melihat keterkaitan stimulus visual dan emotional states lalu melihat hubungannya dengan intensi perilaku berupa approach pada ruang sempit berupa hotel kapsul. Ruang sempit dapat dikatakan sebagai ruang yang terbatas dan hanya memiliki sedikit celah untuk bergerak. Penelitian ini menggunakan model teori M-R untuk menjelaskan hubungan antar variabel. Sampel (N=217) diminta menilai 8 foto secara daring menggunakan situs surveygizmo. Hasil dari penelitian ini membuktikan bahwa warna dingin (t(216) = 6,034, p = 0,03), intensitas cahaya terang (t(216) = 2,365, p = 0,019), dan ruang yang memiliki sisa jarak (t(216) = 4,53, p<0,01) menghasilkan skor pleasure yang lebih tinggi dibandingkan variasi lainnya secara signifikan. Sedangkan warna hangat (t(216) = 2,365, p = 0,019), intensitas cahaya terang (t(216) = 6,11, p < 0,01), dan ruang yang memiliki sisa jarak (t(216) = 4,211, p < 0,01) menghasilkan skor arousal yang lebih tinggi dibandingkan variasi lainnya secara signifikan. Selain itu pleasure (r= 0,82, t(216) = 3,41, p < 0,01) dan arousal (r= 0,84, t(216) = 4,06, p < 0,01) berhubungan dengan approach secara signifikan. Diskusi, limitasi dan saran penelitian dipaparkan di akhir laporan penelitian ini.

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ABSTRACTThe purpose of this study was to undestand the relationship between visual stimuli and emotional states, then to see if it affects approach behavior on cramped space like capsule hotel rooms. Cramped space is a place that is confined or restricted; Affording little room for movement This study uses the M-R theory model to explain the relationship between variables. Samples (N = 217) were asked to rate 8 photos online using surveygizmo site. The results of this study prove that cold colors (t(216) = 6.034, p = 0.03), bright light intensity (t(216) = 2.365, p = 0.019), and spaces that have remaining spot (t(216) = 4.53, p <0.01) resulted in a higher pleasure score than other variations significantly. Whereas warm colors (t(216) = 2.365, p = 0.019), bright light intensity (t(216) = 6.11, p <0.01), and spaces that have remaining spot (t(216) = 4.211, p <0.01) produces a higher arousal score than other variations significantly. Pleasure (r= 0.82, t (216) = 3.41, p <0.01) and arousal (r= 0.84, t(216) = 4.06, p <0.01) correlates with approach significantly. Discussion, limitation and research suggestions are presented at the end of this research report."

"ABSTRAKCerita cinta dalam dongeng adalah suatu cerita yang memiliki berbagai kisah danjenis cinta di dalamnya. Kisah percintaan ini memiliki sesuatu yang sama antaracerita yang satu dengan yang lainnya, dimana terdapatnya konflik dan akhir yangbahagia. Karena persamaan tersebut, muncullah konsep cinta dongeng sebagaipenyatuan persamaan. Cinta dongeng adalah suatu konsep cinta yang mengadukadukemosi yang berujung pada kebahagiaan. Cinta dongeng ini memberikansuatu kenikmatan, seperti membayangkan cerita cinta tersebut ke kehidupan nyata(pseudo love). Dari konsep dan dampak tersebut yang memunculkan suatupernyataan bahwa adanya catharsis di dalam cinta dongeng. Catharsis menurutAristoteles adalah pembersihan jiwa terhadap sesuatu yang kita nikmati.

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ABSTRACTLove stories in fairy tales are stories that have various things to tell and contentvarious kinds of love in them. Those love stories have a same content betweenone and another, which content conflict and a happy ending. Because of thosesimiliarities, the concept of fairy tale love appears as a unity of the similiarities.Fairy tale love is a love concept which mix someone?s emotion and ended inhappiness. Fairy tale love also give a pleasure, as if someone imagines that lovestory in a real life (pseudo love). From the concept and impact, which stimulate astatement of the existence of catharsis in a fairy tale love. Catharsis according toAristoteles is purification of emotion of something we consider it as a pleasure."

"The urban area is synonymous with rapid development in all aspects of life, an impact on the culture of young people, including the activity in their spare time. Cultures that are typical of today's youth is the activity of reading that has been chosen by them to spend their spare time. Reading the many chosen by this young man was popular reading, but in the midst of an increasingly popular reading masive still a young boy who enjoyed reading old literature, especially novels. Those who are still fond of the old literary novels are young people who are members of the Student Organisation Extra Campus (OMEK). Many people feel dificult when reading old literature but youth people who like old literature not feel it. They get satisfied, that is why they like it his genre. Difference between two kind of reader related with consumtion and production meaning when they read a book. Kind of study is kualitatif study to see production and reproduction meaning from read old literature by youth people who Join in Ekstern all. Student Organisation of University. This study use cultural studies etnography which have central focus kualitatif eksploration of reading activity as a cultural practices. This study helped by Pierre Bordieu?s theory. Bordieu?s theory which used in this study is habitus, field, and cultural capital. This study want to know how do subject can produce and reproduce meaning and how field give cultural capital for them. This study result 3 type reader, they are common reader, contructional reader, and resistance reader."