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Hasil Pencarian

Ditemukan 1 dokumen yang sesuai dengan query
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Daindra Widyaputri Utami Wisaksono
Fear-appeals in advertisements: the influence on uncertainty avoidance culture towards purchase intention & willingness to pay = Pengaruh rasa takut dalam iklan terhadap kultur penghindaran ketidakpastian dalam menciptakan niat beli & kemauan membayar
" ABSTRACT
The purpose of this research is to study the influence of the usage of fear appeals in advertising regarding the impact of uncertainty avoidance on consumer behavior, specifically on their purchase intention and willingness to pay. Fear appeals that have been used for this research are product central fear fear of threats or consequences of not having the product , and product peripheral fear fear with no direct association to the product . The analysis ... "
2017
S70043
UI - Skripsi Membership  Universitas Indonesia Library