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Ditemukan 1576 dokumen yang sesuai dengan query

Bambang Andjar P

Prospek dan strategi pengembangan pemasaran produk industri baja studi kasus pt. Wijaya Karya di Indonesia

" Rekayasa konstruksi baja, termasuk dalam industri yang menerapkan teknologi tinggi. Sektor ini merupakan andalan dalam memenuhi AFTA, dan diharapkan dapat memberikan sumbangan nyata dalam mencapai sasaran utama PJPT II yang memprioritaskan pada era penerapan teknologi tinggi. Tujuan penulisan karya akhir ini adalah untuk memperoleh gambaran umum usaha rekayasa industri baja di Indonesia serta mempelajari perencanaan dan strategi pemasaran yang diterapkan oleh salah satu pelakuk bisnis ini yakni PT. WIKA Melalui analisis awal SWOT dan AHP yang terdiri ... "

Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 1993

T-Pdf

UI - Tesis Membership Universitas Indonesia Library

Rimaris Sarintan Hotmalona

Penfaruh marketing communication pada produk tabungan studi kasus pertambanagan pada pt bank permaata tbk

2010

T27776

UI - Tesis Open Universitas Indonesia Library

Nesia Isrilmirantie

The effectiveness of localized advertisement communicating word of mouth referral marketing strategies for Global consumer giids in Indonesia

" The focus of the study is advertising ef’fectiveness of the localized advertisement in communicating WOM referral marketing strategy that is adapted by the local culture and custom way of communicating of Indonesian people. Besides that it consumer word of mouth activity is also conducted to the consumer’s pre- purchasing thinking and also the product involvement. Since the focus of the research is a product of a multinational company with a global-localized vision, it is interesting ... "

Depok: Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2009

T33854

UI - Tesis Open Universitas Indonesia Library

Ibrahim Hasan

Rice marketing in Aceh: a regional analysis

" ABSTRACT
Aceh, a special region of Indonesia is known as the "rice granary" of the Western gate to Indonesia. The region is predominantly an agricultural and exports oriented economy with the majority of the population living in rural areas where rice cultivation predominates. The annual rate of increase of rice production is above the annual rate of population growth. The increased rice production and variations in production both spatial and temporal have created a number of marketing ... "

1976

D1066

UI - Disertasi Membership Universitas Indonesia Library

Leni Betinni Achnas

The role of marketing in securing additional sources of funds for the University of Indonesia

" State appropriations for the University of Indonesia can no longer fulfil the institution's financial needs. The university should explore new financial resources and non monetary support from individuals, the business community, and the public in general. The marketing concept provides a disciplined approach in attracting the needed resources for the university. Data and relevant information are obtained from reference and reading materials on marketing for the non-profit organisation, higher education sector and funding efforts of ... "

Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 1997

S19186

UI - Skripsi Membership Universitas Indonesia Library