Hasil Pencarian  ::  Simpan CSV :: Kembali

"ABSTRACTLaporan magang ini bertujuan untuk mengevaluasi prosedur revenue cut off atas pendapatan tiket aktivitas dan rekreasi dan paket data seluler pada PT Woo Bin, sebuah perusahaan e-commerce yang bergerak pada industri online travel agency. Sebagai salah satu prosedur substantif dari akun pendapatan, prosedur revenue cut off yang dilakukan adalah dengan pemilihan sampel transaksi yang repesentatif yakni 10 transaksi yang terdiri dari lima transaksi terakhir pada 31 Desember 2018 dan lima transaksi terawal pada 1 Januari 2019. Dasar pemilihan jumlah sampel tersebut dikarenakan sistem pengendalian yang dilakukan perusahaan atas pendapatan komisi sudah berjalan efektif. 10 transaksi tersebut di-vouch terhadap dokumen pendukung yang terdiri dari receipt, sistem ERP, dan sistem oracle (general ledger) untuk memastikan pendapatan yang dicatat sudah pada periode yang tepat. Secara keseluruhan, hasil dari prosedur revenue cut off ini menunjukan bahwa perusahaan telah mencatat pendapatan atas tiket aktivitas dan rekreasi dan paket data seluler pada periode yang tepat.

---

ABSTRACTThe purpose of the internship report is to evaluate the revenue cut off procedure for activity and attraction and cellular data packages revenue at PT Woo Bin, an e-commerce company which is engaged in online travel agency. As one of the substantive procedures of the sales account, the revenue cut off procedure is conducted by selecting a sample of repetitive transactions which are 10 transactions consisting of the last five transactions on December 31, 2018 and the earliest five transactions on January 1 2019. The basis for selecting the sample is due to the commission revenue internal control conducted by the company has been effective. The 10 transactions were vouched for supporting documents consisting of receipts, ERP systems, and oracle systems (general ledger) to ensure that revenues were recorded in the proper period. Overall, the results of the revenue cut-off procedure indicate that the company has recorded revenue from activity and attraction and cellular data packages in the proper period."

"

Review oline yang ditulis oleh pelanggan pada saat selesai melakukan pembayaran dan penginapan di hotel, meniliki nilai bisnis yang berpengaruh terhadap pelanggan berikutnya, manejemen hotel, dan OTA atau e-commerce. Ulasan tekstual online memiliki struktur yang sangat terbuka dan sangat luas. Atribut dari ulasan tekstual online berupa subjectivity, polarity, length, dan rating masih sangat sedikit terekplorasi, sedangkan manajemen hotel dan juga peneliti dapat menggunakan atribut teknis tersebut untuk lebih memahami perilaku pelanggan. Penelitian ini menggunakan 1000 sampel review online yang didapat dari salah satu web OTA yaitu Traveloka, sampel hotel yang dipilih adalah hotel yang bersifat popular di situs web tersebut yang berasal dari 5 kota terbesar di Indonesia. Penelitian ini memprediksi kepuasan pelanggan secara keseluruhan menggunakan atribut teknis ulasan tekstual online. Penelitian ini menemukan bahwa tingkat subjectivity yang tinggi akan menghasilkan rating yang rendah, dan tingkat polarity yang tinggi akan menghasilkan rating yang tinggi. Penelitian ini memberikan rekomendasi kepada pelanggan yang sedang merencanakan perjalanan membandingkan ulasan yang ada agar hotel yan dipilih sesuai dengan ekspektasi, serta bagi manajemen hotel untuk lebih memahami perilaku ulasan pelanggan online dan menerapkan tindakan manajemen ulasan online yang efisien untuk menggunakan kata-kata elektronik dari mulut ke mulut dan meningkatkan kinerja hotel.

 

---

Customer online review by customers have business value that affects future customer, hotel management, and OTA or e-commerce. Online textual reviews have an open-structured form. The attributes of online textual reviews in the form of subjectivity, polarity, length, and rating are still under-explored, while hotel management and researchers can use these technical attributes to better understand about customer behavior. This study using 1000 samples of online reviews from one of the OTA; Traveloka, the sample of this research using popular hotel on the website from the 5 largest cities in Indonesia. This study predicts overall customer satisfaction using the technical attributes of online textual reviews. This study found that a high level of subjectivity would give low rating, and a high level of polarity would give high rating. This research provides recommendations to future customers that comparing existing reviews are important to manage the expectations, and for hoteliers management to better understand customer online review behavior and implement efficient online review management actions to use electronic words-of-mouth to improve hotel performance.

"

"Pemesanan tiket hotel melalui Online Travel Agent (OTA) mengalami penurunan secara signifikan di masa pandemi COVID-19. Melihat permasalahan tersebut, perlu adanya strategi yang diterapkan oleh suatu hotel untuk dapat kembali meningkatkan pendapatan mereka. Penerapan informasi mengenai protokol keamanan dan pemberian diskon kepada pengguna diharapkan dapat kembali meningkatkan pembelian tiket hotel. Penelitian ini bertujuan untuk menganalisis faktor yang dapat meningkatkan intensi pembelian tiket hotel dengan menganalisis pengaruh dari faktor safety information transparency dan economic benefits dengan pengaruh moderasi booking motivation terhadap intensi pembelian tiket hotel melalui OTA. Penelitian ini menggunakan metode eksperimental between subject 2 (safety information transparency: ada, tidak ada) x 2 (economic benefits: high, low) x 2 (booking motivation: business, leisure). Data responden dalam penelitian ini berjumlah 248 responden. Pengujian hipotesis dilakukan menggunakan metode ANOVA dan analisis mediasi. Penelitian ini berhasil membuktikan bahwa pemberian safety information dan economic benefits meningkatkan perceived value dan attitude pengguna terhadap hotel. Namun terdapat perbedaan antara pengguna dengan booking motivation leisure dan business. Pada leisure traveler, safety information dan economic benefits memiliki pengaruh terhadap perceived value dan attitude, sedangkan untuk business traveler, safety information tidak berpengaruh terhadap perceived value dan attitude, sedangkan economic benefits hanya memiliki pengaruh terhadap attitude. Lebih lanjut, attitude dan perceived value juga terbukti dalam meningkatkan intensi pemesanan dan memediasi pengaruh safety information transparency dan economic benefits terhadap intensi pemesanan hotel. Penelitian ini diharapkan dapat memberikan wawasan mengenai strategi pemasaran kepada pelaku bisnis OTA dan menjadi acuan dalam pengembangan fitur pada halaman pemesanan hotel.

---

Hotel tickets booking through Online Travel Agents (OTA) significantly decreased during the COVID-19 pandemic. Seeing these problems, it is necessary to have a strategy implemented by a hotel to be able to increase their income. The application of information regarding security protocols and giving discounts to users is expected to increase the purchase of hotel tickets again. This study aims to analyze the factors that can increase the intention to purchase hotel tickets by analyzing the influence of safety information transparency and economic benefits factors with the moderating effect of booking motivation on the intention to purchase hotel tickets through OTA. This study uses an experimental method between subject 2 (safety information transparency: yes, no) x 2 (economic benefits: high, low) x 2 (booking motivation: business, leisure). Data respondents in this study amounted to 248 respondents. Hypothesis testing was done using ANOVA method and mediation analysis. This study succeeded in proving that the provision of safety information and economic benefits increases the perceived value and attitude of users towards the hotel. However, there are differences between users with motivational leisure and business bookings. For leisure travelers, safety information and economic benefits have an influence on perceived value and attitude, while for business travelers, safety information has no effect on perceived value and attitude, while economic benefits only has an effect on attitude. Furthermore, attitude and perceived value have also been shown to increase booking intentions and mediate the effect of safety information transparency and economic benefits on hotel booking intentions. This research is expected to provide insight into marketing strategies for OTA business people and become a reference in developing features on hotel booking pages."

"Visualisasi tampilan hotel menjadi salah satu acuan utama pelanggan ketika melakukan pemesanan hotel secara online melalui online travel agency (OTA). Penerapan visualisasi tampilan hotel diharapakan dapat maksimal agar dapat meningkatkan intensi memesan hotel. Visualisasi tampilan dapat menjadi lebih maksimal jika menerapkan konsep media richness dan interactivity. Penelitian ini akan menganalisis pengaruh media richness dan interactivity pada trust, perceived value ̧ dan attitude terhadap intensi memesan hotel. Metode yang digunakan pada penelitian adalah eksperimental between subject 2 (media richness: tinggi atau rendah) x 2 (interactivity: tinggi atau rendah). Data valid yang diperoleh sebanyak 152 responden dan diolah menggunakan metode ANOVA dan analisis mediasi pada aplikasi SPSS. Hasil penelitian menunjukkan bahwa visualisasi tampilan dengan media richness dan interactivity tinggi akan memberikan pengaruh yang lebih signifikan terhadap trust, perceived value ̧dan attitude dibandingkan dengan media richness dan interactivity rendah. Pada hubungan interaksinya, hasil yang diperoleh adalah pengaruh media richness yang disertai dengan interactivity tinggi memiliki pengaruh lebih signifikan terhadap trust dan attitude dibandingkan dengan yang disertai interactivitiy rendah. Berkaitan dengan variabel mediasinya, yaitu trust, perceived value, dan attitude, masing-masingnya memiliki pengaruh positif terhadap intensi memesan hotel dan memediasi hubungan antara media richness dan intensi memesan hotel.

---

The visualization appearance of a hotel becomes one of the primary references of customers when making hotel booking online, mainly through Online Travel Agency (OTA). The application of visual appearance is expected to be maximal so that it can increase intention to book a hotel. Visualization appearance can be more maximal if applying the concept of media richness and interactivity. This research will analyze the effect of media richness and interactivity on trust, perceived value, and attitude towards the intention to book a hotel. The method used in this research is experimental between subject 2 (media richness: high or low) x 2 (interactivity: high or low). Valid data were obtained as many as 152 respondents and processed using the ANOVA and mediation method on the SPSS application. The research result showed that the visualization appearance with high media richness and high interactivity would have significant influence on trust, perceived value and attitude compared to low media richness and low interactivity. In the interaction relationship, it is known that the effect of media richness accompanied by high interactivity has significant effect on trust and attitude compared to accompanied by low interactivity. In relation to the mediation variables, namely trust, perceived value, dan attitude each has a positive influence on the intention to book a hotel and mediates the relationships between media richness and the intention to book a hotel."

"ABSTRAKTujuan dari penelitian ini adalah untuk menganalisis hubungan satisfaction, trust, repurchase intention, dan switching intention pada situs reservasi hotel secara online. Adapun situs reservasi hotel online dibagi menjadi tiga kategori, yaitu: Online Travel Agency, Peer-to-Peer Accommodation, dan Virtual Hotel Operator. Satisfaction dibagi menjadi dua yaitu transaction-based satisfaction dan experience-based satisfaction. Trust juga dibagi menjadi dua, yaitu institution-based trust dan disposition to trust. Penelitian ini melibatkan 600 responden yang sudah pernah melakukan reservasi dan menggunakan jasa penginapan mulai dari awal hingga akhir transaksi. Metode pengambilan sampel menggunakan teknik purposive sampling dan analisis data dilakukan menggunakan metode SEM dengan perangkat lunak LISREL. Hasil analisis menunjukkan bahwa hubungan positif antar variabel yang signifikan pada ketiga jenis platform terdapat pada variabel experience-based satisfaction dengan disposition to trust, experience-based satisfaction dengan institution-based trust, transaction-based satisfaction dengan experience-based satisfaction, transaction-based satisfaction dengan institution-based trust, transaction-based satisfaction dengan repurchase intention, dan institution-based trust dengan disposition to trust.

---

ABSTRACT

---

The purpose of this research is to analyze the relationship between satisfaction, trust, repurchase intention, and switching intention in online-booking hotel platforms. The online-booking hotel platforms divided into three types: Online Travel Agency, Peer-to-Peer Accommodation, and Virtual Hotel Operator. Satisfaction divided into transaction-based satisfaction and experience-based satisfaction. Trust divided into institution-based trust and disposition to trust. The object of this research was 600 respondents who have ever used the service of online-booking hotel platform in all transaction process (from the start until the end of service). The sampling method using purposive sampling and the data analysis were conducted using SEM (LISREL). Results show there are similarities in positive relationship between variables in the three types of platform, those are experience-based satisfaction and disposition to trust, experience-based satisfaction and institution-based trust, transaction-based satisfaction and experience-based satisfaction, transaction-based satisfaction and institution-based trust, transaction-based satisfaction and repurchase intention, the last is institution-based trust and disposition to trust."

"ABSTRAKSebagai perusahaan Online Travel Agency, Traveloka memuat ulasan online terkait pariwisata dan akomodasi untuk membantu keputusan pembelian konsumen. Penelitian ini mengajukan konsep Online Social Network (OSN) oleh Brown, Boderick, & Lee (2007) untuk mempelajari peran eWOM pada website ulasan konsumen dengan menginvestigasi pengaruhnya terhadap proses pengambilan keputusan konsumen. Metode purposive sampling digunakan pada penelitian dengan 235 responden dan dianalisis menggunakan Structural Equation Modelling (SEM). Temuan dari penelitian ini mengungkapkan bahwa tie strength mempengaruhi attitude towards the website, dan source credibility secara positif, serta homophily mempengaruhi attitude towards eWOM Information dan source credibility secara positif. Selain itu, source credibility ditemukan memiliki peran penting kepada attitude towards eWOM Information dan attitude towards the website, dan attitude towards eWOM Information selanjutnya mempengaruhi attitude towards the website dan eWOM effectiveness secara positif. Implikasi manajerial serta rekomendasi terkait temuan tersebut akan dibahas lebih lanjut untuk penelitian selanjutnya.

---

ABSTRACTAs an Online Travel Agency, Traveloka provides travel and accommodation related online reviews to help consumers buying decision. This study exerts Online Social Network (OSN) model from Brown, Boderick, & Lee (20007) to study the role of eWOM on customer review website by investigating the effect on consumers decision making process. Purposive sampling was used for this research with 235 respondents and were analyzed using Structural Equation Modeling approach. Findings of this study reveals that tie strength has positive impact to attitude towards the website and source credibility, aswell as homophily has a positive impact to attitude towards eWOM Information and source credibility. Furthermore, source credibility has important role on attitude towards eWOM Information and attitude toward the website, and also attitude toward eWOM Information has a positive impact on attitude toward the website and eWOM effectiveness. Managerial implications and recommendations related to these findings are discussed for further research."