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"Industri layanan pesan-antar makanan online (OFDS) merupakan salah satu inovasi signifikan di seluruh dunia dalam pasar industri makanan yang sudah jenuh. Oleh karena itu, sangat penting untuk mendapatkan wawasan yang lebih baik mengenai faktor internal dan eksternal yang mempengaruhi sikap konsumen dan niat pembelian ulang. Penelitian ini disusun untuk menyelidiki signifikansi manfaat yang dirasakan, risiko yang dirasakan, dan persuasi online terhadap sikap konsumen dan niat membeli ulang dengan norma subjektif dan kontrol perilaku yang dirasakan sebagai elemen tambahan. Pengaruh mediasi juga diteliti. Berdasarkan hasil analisis terhadap 209 responden yang berdomisili di Indonesia dengan menggunakan Partial Least Squares Structural Equation Modelling, ditemukan bahwa perceived benefit dan online persuasion mempengaruhi sikap konsumen, sikap konsumen juga memediasi hubungan tersebut dengan repurchase intention, dan subjective norm serta perceived behavior control ditemukan memiliki pengaruh terhadap repurchase intention. Namun, perceived risk ditemukan tidak memiliki pengaruh yang signifikan terhadap sikap konsumen. Hasil penelitian menyarankan penyedia aplikasi OFDS untuk menyediakan desain yang menarik secara visual, aplikasi dan pengalaman pengguna yang mudah dinavigasi, pembelajaran mesin untuk preferensi konsumen, evaluasi akurasi pesanan secara internal, peningkatan privasi dan promosi makanan popular.

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The online food delivery services (OFDS) industry is one of the most significant worldwide innovations in the saturated market of food industry. Thus, it is crucial to gain a better insight of both the internal and external factors that influence the attitudes of consumer and repurchasing intention. The study was arranged to investigate the significancy of perceived benefits, perceived risk, and online persuasion towards the attitudes of consumer and repurchase intention with subjective norm and perceived behavior control as its additional element. The mediating influence were also examined. Based on the analyzed result on 209 respondents domiciled in Indonesia using Partial Least Squares Structural Equation Modelling, it was found that perceived benefit and online persuasion were found to influence the attitude of consumer, attitude also mediate those relationship, and subjective norm and perceived behavior control was found to have influence toward repurchase intention. However, perceived risk was found to have no significant influence towards the consumer attitude. The research result suggests the OFDS application provider to provide a visually appealing design, easy to navigate application and user experience, machine learning for consumer preference, internal order accuracy evaluation, improved privacy and security, and highlighting popular food among social circles."

"Adanya pandemi COVID-19 telah memengaruhi kehidupan sehari-hari masyarakat Indonesia. Berbagai kebijakan yang diterapkan selama pandemi telah membuat masyarakat mengadaptasi kebiasaan baru, salah satunya adalah dengan menggunakan layanan aplikasi pesan antar makanan. Penelitian ini menggunakan theory of planned behavior (TPB) untuk menganalisis faktor pendorong perilaku konsumen dalam penggunaan layanan aplikasi pesan antar makanan selama pandemi COVID-19. Selain itu, dilakukan pengembangan terhadap TPB dengan menambahkan variabel lima atribut kualitas aplikasi seluler, perceived value, dan perception of COVID-19 related risks. Peneliti mendapatkan 291 data yang berasal dari survei secara online menggunakan google form kepada Warga Negara Indonesia (WNI) Muslim yang berdomisili di wilayah Indonesia dan pernah menggunakan layanan aplikasi pesan antar makanan selama pandemi COVID-19. Analisis data pada penelitian ini menggunakan metode Partial Least Square Structural Equation Model (PLS-SEM) dengan bantuan perangkat lunak SmartPLS 3.0. Penelitian ini menemukan bahwa convenience, design, price, dan various food choices berpengaruh positif pada perceived value. Selanjutnya, perceived value berpengaruh positif pada attitude yang kemudian juga berpengaruh positif terhadap intention to use. Namun, perception of COVID-19 related risks ditemukan tidak memiliki pengaruh yang signifikan terhadap intention to use.

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The COVID-19 pandemic has affected the daily lives of Indonesian people. Various policies implemented during the pandemic have made people adapt new habits, one of which is by using online food delivery ordering application services. This study uses the theory of planned behavior (TPB) to analyze the factors driving consumer behavior in the use of food delivery application services during the COVID-19 pandemic. In addition, the TPB was developed by adding variables of five quality attributes of mobile application, perceived value, and perception of COVID-19 related risks. Researchers obtained 291 data from an online survey using a google form for Muslim Indonesian citizens (WNI) who live in the territory of Indonesia and have used online food delivery ordering application services during the COVID-19 pandemic. Data analysis in this study used the Partial Least Square Structural Equation Model (PLS-SEM) method with the help of SmartPLS 3.0 software. This study found that convenience, design, price, and various food choices have a positive effect on perceived value. Furthermore, perceived value has a positive effect on attitude which then also has a positive effect on intention to use. However, the perception of COVID-19 related risks was found to have no significant effect on intention to use."