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Hasil Pencarian

Ditemukan 1 dokumen yang sesuai dengan query
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Amalia Suzianti
Customer preference analysis on fashion online shops using the kano model and conjoint analysis
" Online business or e-commerce is now very popular and is a growing industry in Indonesia. Although the growth is high with a 15% rise from 2011, it is found that only 57% of the Indonesians used the Internet for online shopping (MasterCard, 2012). To increase purchases through online stores, a study on customer satisfaction is needed. This study designs a preferred service for fashion online shops based on customer preferences, which would then increase customer ... "
Depok: Faculty of Engineering, Universitas Indonesia, 2015
UI-IJTECH 6:5 (2015)
Artikel Jurnal  Universitas Indonesia Library