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"ABSTRAKAktivisme di masa ini telah muncul di lebih banyak tempat dengan terus berkembangnya ranah digital. Aktivitas ini disebut dengan aktivisme online. Ide dari tindakan ini tidak lagi dibatasi dalam mengisi peitis dan mengadakan demonstrasi di jalan-jalan. Meskipun relatif baru, aktivisme secara online mendapatkan tinjauan yang beragam karena dampaknya yang bervariasi terhadap tujuan yang dimaksud. Keberhasilan suatu aktivisme online selalu diperdebatkan masyarakat yang sering terbagi menjadi dua suara besar; sebagian berpendapat tindakan ini hanya sekedar slacktivism, sementara sebagian lainnya yang berpikir lebih baik untuk melakukan sesuatu daripada tidak sama sekali. Penelitian ini mengambil salah satu contoh dari aktivisme online, Always rsquo; LikeAGirl. Keberhasilan kampanye LikeAGirl akan diselidiki dan akan dihubungkan ke aktivitas memeticnya. Penelitian ini akan menganalisa keberhasilan dari kampanye tersebut berdasarkan tiga faktor dari meme sukses yang dinyatakan oleh Dawkins, yaitu memiliki jangka waktu beredar yang panjang longevity , kualitas replikatif fecundity , dan kualitas mudah diingat fidelity.

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ABSTRACTActivism has now emerged to more platforms with the ever evolving digital realm. This activity is called online activism. The idea of act is no longer limited into filling in petitions and holding demonstrations on the streets. Although relatively new, online activism receives mixed reviews from public due to its varying impact towards the causes. The success of an online activism is always debated as the public is often divided into two those who think the act is merely slacktivism, and others who think it is better to do something than nothing at all. This research takes one example of an online activism, Always rsquo LikeAGirl. We will investigate the success of LikeAGirl campaign, linking it to its memetic activity. We will analyse the success based on three factors of a successful meme stated by Dawkins, which includes longevity, fecundity, and fidelity."

"[ABSTRAK Fenomena aktivisme digital atau aktivisme online menimbulkan banyak pertanyaan seputar partisipasi yang efektif dan bermakna. Hal ini juga memicu perdebatan mengenai apakah aktivisme online dapat membawa perubahan yang nyata di tengah masyarakat. Selain memetakan partisipasi anak muda dalam aktivisme online,artikel ini meneliti bagaimana karakteristik organisasi anak muda kontemporer di Indonesia saat ini danbagaimana mereka menggunakan aktivisme online ini sebagai sarana untuk meningkatkan kesadaran dan mempromosikan isu seputar HKSR dan keberagaman. Dari hasil perbandingan dengan advokasi yang telah mereka lakukan secara offline, serta gambaran yang telah diperoleh dari wawancara dengan informan kunci dan kuesioner yang telah didistribusikan ke dua puluh mahasiswa, saya berpendapat bahwa peran aktivisme online dalam menyebarkan kesadaran dan menyebarluaskan informasi terbilang efektif. Namun, aktivisme online tidak dapat berdiri sebagai satu jenis aktivisme sendiri karena membangun hubungan dengan pembuat kebijakan dan tokoh-tokoh yang berpengaruh di pemerintahan adalah sama pentingnya.ABSTRACT The phenomena of online or digital activism poised many questions regarding effective and meaningful

participation. It also triggers an ongoing debate on whether or not online activism could bring about real change in the society. Besides mapping out Indonesian youth participation in online activism, this article examines how contemporary youth-led organizations in Indonesia are characterized and how they use this online activism as a way to raise awareness and promote issues on SRHR and diversity. By comparing it with their offline advocacy and by drawing upon interviews with key informants and questioners distributed to twenty college students, I would like to argue that online activism‟s role in spreading awareness and disseminate information is undeniably effective. However, online activism could not stand as a type of activism on its own because

establishing relations with policy makers and key individuals in the government is just as important., The phenomena of online or digital activism poised many questions regarding effective and meaningful

participation. It also triggers an ongoing debate on whether or not online activism could bring about real change

in the society. Besides mapping out Indonesian youth participation in online activism, this article examines how

contemporary youth-led organizations in Indonesia are characterized and how they use this online activism as a

way to raise awareness and promote issues on SRHR and diversity. By comparing it with their offline advocacy

and by drawing upon interviews with key informants and questioners distributed to twenty college students, I

would like to argue that online activism‟s role in spreading awareness and disseminate information is

undeniably effective. However, online activism could not stand as a type of activism on its own because

establishing relations with policy makers and key individuals in the government is just as important.]"