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Hasil Pencarian

Ditemukan 2 dokumen yang sesuai dengan query
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Firmansyah
Task repartition between headquarter and subsidiary during new product launching (NPL) derisions: subsidiary consumer goods context
" Subsidiaries' new product launching (NPL) in a local market is believed as a source of competitive advantage in MNC operation. However, we still lack many researches to understand how the mechanism of NPL Is happened within subsidiaries' operation. Considering that NPL consist of strategic and tactical decisions, thus it become important to define the task between managers in headquarters and in subsidiaries during NPL process. Overlapping their tasks can create conflict, in one side, and ... "
2006
MUIN-XXXV-1-Jan2006-19
Artikel Jurnal  Universitas Indonesia Library
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Firmanzah
Subsidiary perspective of coordination mechanisms on localization decisions, working environment, marketing engagement and new product performance
" New product launching (NPL) to the local market by subsidiary managers is a strategic activity, which requires organizational supports from MNC global network. The NPL activity is marked by high level of uncertainty, risk, and market failure. Thus, a headquarter needs to integrate the subsidiary NPL into the global strategy. At the same time, subsidiary managers need to have a certain level of autonomy to ensure that the launching program is adapted to the local ... "
Depok: University of Indonesia. Faculty of Economics, 2009
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Artikel Jurnal  Universitas Indonesia Library