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Hasil Pencarian

Ditemukan 1 dokumen yang sesuai dengan query
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Shanti Rachmawati Putri
Analyzing factors influencing continuance intention to use mobile social commerce and satisfaction towards brand loyalty. Case study: i wear up! = Analisa faktor- faktor yang mempengaruhi intensitas penggunaan mobile social commerce dan kepuasan terhadap loyalitas merek. Studi kasus: i wear up!
" ABSTRACT
The purpose of this study is to examine if mobile social commerce continuance usage and post usage influences brand loyalty among customers and assessed the role of privacy concern in mobile social commerce usage intention. Furthermore, privacy concern was measured by using concern for social media information privacy CFSMIP . Therefore, this study validates a model that combine CFSMIP, Brand loyalty, and Expectation Confirmation Model. Convenience sampling was used in this research and sample were ... "
2017
S70048
UI - Skripsi Membership  Universitas Indonesia Library