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Platomi Ismani
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Lubricant oil has been important part of a vehicle's machine. There had been many brands of lubricant oil since in 2001 government released regulation concerned of supply and service of lubricant oil. As a result, Pertamina's market share of lubricating oil had been decreased. This caused also because competition in lubricant business, not merely seen from its just quality, however seen as a whole through lubricant brand images. The research purpose was to identify the ...
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Depok: Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2008
S-Pdf
UI - Skripsi Open Universitas Indonesia Library
