Hasil Pencarian  ::  Simpan CSV :: Kembali

Hasil Pencarian

Ditemukan 1 dokumen yang sesuai dengan query
cover
Saskia Yusliana Kusumah
Analysis of social media marketing activities effectiveness in airline industry: influence on brand equity, E-WOM and repurchase intention = Analisa efektivitas kegiatan pemasaran media sosial di industri maskapai penerbangan: pengaruh terhadap ekuitas merek, E-WOM dan intensi pembelian kembali
" The growth of social media users worldwide are increasing rapidly, making it as one of the strongest platform option to conduct marketing activities. This research aims to analyze the effectiveness of social media marketing activities (SMMAs) on brand equity to enhance customers e-WOM activity and repurchase intention in the airline industry. Its expected that the result of this research may be used as fundamental data in the development of the effectiveness airline SMMA strategies. Data ... "
Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019
T53703
UI - Tesis Membership  Universitas Indonesia Library