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Hasil Pencarian

Ditemukan 4 dokumen yang sesuai dengan query
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Fisher, Patricia H.
Blueprint for your library marketing plan: a guide to help you survive and thrive
" In these challenging times, libraries face fierce competition for customers and funding. Creating and implementing a marketing plan can help libraries make a compelling case and address both issues attracting funding and customers by focusing on specific needs. But where and how do you start ... "
Chicago: [American Library association, American Library association], 2006
e20435813
eBooks  Universitas Indonesia Library
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Doucett, Elisabeth
Creating your library brand: communicating your relevance and value to your patrons
" rom McDonald's arches to Nike's swoosh, logos are part of the everyday landscape. These are the visual representations of brands' extensive marketing stories, defining the meaning and message of the company ... "
Chicago: [American Management Association, ], 2008
e20437532
eBooks  Universitas Indonesia Library
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Siess, Judith A.
The visible librarian: asserting your value with marketing and advocacy
" Recent law, corporate, and even public library closings are the sad confirmation that libraries are no longer a given. Despite the fact that librarians bring unique value to their communities and organizations, too often their work goes on under the radar. The benefits provided by information professionals are invisible and taken for granted as Internet search engines replace real experts ... "
Chicago: [American Library association, American Library association], 2003
e20436241
eBooks  Universitas Indonesia Library
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Aprilia Mardiastuti
Pemanfaatan media viral untuk memasarkan produk dan layanan Perpustakaan Universitas Gadjah Mada menghadapi Era Industri 4.0
" Menghadapi era industri 4.0, Perpustakaan UGM memanfaatkan media viral untuk memasarkan produk dan layanannya. Tujuan penelitian adalah untuk mengetahui pemanfaatan media viral untuk memasarkan produk dan layanan Perpustakaan Universitas Gadjah Mada, serta memberikan usulan pengembangannya di masa depan. Penelitian yang dilakukan berjenis deskriptif kualitatif dengan metode pengumpulan data berupa wawancara kepada 8 orang informan dan diskusi kelompok. Analisis data meliputi reduksi data, penyajian data, dan penarikan kesimpulan atau verifikasi dengan menggunakan analisis SWOT. Media viral yang ... "
Jakarta: Perpustakaan Nasional RI, 2019
020 PUS 26:3 (2019)
Artikel Jurnal  Universitas Indonesia Library