Ditemukan 1 dokumen yang sesuai dengan query
Pepey Riawati Kurnia
"
To face the pressure of competition, more and more companies perform accelerated product development by shortening the product development time so that the product will arrive at the market at the shortest time. Food industry has also performed accelerated product development. Using evolution theory, contingency theory, market-based view, and resource-based view a research model has been built. Results of the research?s initial identification show that food industry in Indonesia is in growth level towards maturity ...
"
Management Research Center (MRC) Department of Management, Faculty of Economics, University of Indonesia and Philip Kotler Center, 2013
pdf
Artikel Jurnal Universitas Indonesia Library
