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Mansor, Zuraina Dato
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Alliance is becoming an essential feature in today's intensely competitive market as a means of facilitating market entry, acquiring new technology, leveraging economies of scale, and enhancing new product development capabilities. Recently, alliances have been linked to the organizational learning literature where alliances create environments for learning and knowledge transfer. This phenomenon is the main purpose of this paper, where it will define and discuss the key facilitating learning elements in strategic alliances. The study ...
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Universiti Putra Malaysia, Department of Management and Marketing, Faculty of Economics and Management, 2012
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Artikel Jurnal Universitas Indonesia Library
