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Hasil Pencarian

Ditemukan 1 dokumen yang sesuai dengan query
cover
Alfin Hidayat
The effect of entrepreneurial marketing on firm's innovative performance in Depok's small and medium enterprises = Efek dari entrepreneurial marketing terhadap innovative performance UMKM di Kota Depok
" ABSTRACT
The purpose of this study is to determine the effect of 7 core dimension of entrepreneurial marketing proactiveness, innovativeness level, calculated risk taking, customer intensity, opportunity focus, resource leveraging, and value creation to the small and medium enterprise rsquo s innovative performance. Seven hypotheses were developed with relevant literature support. The hypotheses were tested with primary data n 60 collected through structured questionnaire using non probability convenience sampling from CEO rsquo s and business managers ... "
2017
S69481
UI - Skripsi Membership  Universitas Indonesia Library