Ditemukan 7 dokumen yang sesuai dengan query
Alexander, Ralph S.
Homewood, Illinois : Richard D. Irwin, 1956
658.8 ALE i
Buku Teks Universitas Indonesia Library
Sonny Koeswara
Jakarta: Djambatan, 1995
658.8 KOE p (1)
Buku Teks Universitas Indonesia Library
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This insightful Handbook provides a comprehensive state of the art review of business to business marketing ...
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Northampton: Edward Elgar, 2012
658.804 HAN
Buku Teks Universitas Indonesia Library
Worm, Stefan
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[In the quest for better differentiation of their products, many firms in B2B markets have started to systematically invest in brand building. Stefan Worm analyzes how component supplier brand strength among original equipment manufacturers’ (OEMs’) customers affects component suppliers’ market performance in their relationships with these OEMs. Further, the author determines which management instruments are effective in building, sustaining, and leveraging component supplier brand strength. The analysis relies on data collected from multiple manufacturing industries., ...
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Wiesbaden: [Gabler Verlag, ], 2012
e20396490
eBooks Universitas Indonesia Library
Hutt, Michael D.
Singapore : South Western Cengage Learning, 2013
658.804 HUT b (1)
Buku Teks Universitas Indonesia Library
Chisnall, Peter M
New York: Prentice-Hall, 1989
658.8 CHI s
Buku Teks Universitas Indonesia Library
Paluch, Stefanie
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Remote services represent a young, but already important and fast growing form of technology-mediated services,. Stefanie Paluch employs multiple qualitative methods to explore the perception of remote services and its impact on customer-provider relationships in USA, Germany and Sweden. She develops a comprehensive model about customers’ holistic remote service experience and derives theoretical propositions that reflect main influence factors. Based on the empirical data, she generates managerial implications for remote service providers on how to ...
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Wiesbaden: Gabler Verlag, 2011
e20397257
eBooks Universitas Indonesia Library
