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"[ABSTRAKIklan merupakan salah satu cara yang digunakan oleh pelaku usaha untuk menawarkan produk kepada masyarakat Namun demikian di dalam mengiklankan sebuah produk Pelaku Usaha selalu di tuntut agar menyampaikan informasi yang jujur benar dan dapat dipertanggungjawabkan serta dengan cara yang tidak melanggar hukum dan etika Hal tersebut demi melindungi kepentingan konsumen Dalam tulisan ini Penulis memaparkan kajian terhadap perbuatan iklan intrusive oleh dua perusahaan jaringan telekomunikasi yang dipetisikan oleh beberapa Asosiasi yang bergerak di bidang Telekomunikasi dan Iklan karena telah merugikan konsumen melanggar dan bagaimana konsumen menegakkan hak mereka Kata kunci Iklan Intrusif Perlindungan Konsumen.

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ABSTRACTAdvertising is one way used by business actors to offer products to the public However in advertising a product business actors are always in demand to convey information which is honest true accountable regard to the law and code of conduct This is to protect the interests of the consumers In this paper author describes a study of intrusive advertising done by two telecommunication service providers companies which is harming the Consumers and how the consumers enforce their rights Keywords Intrusive Ads Consumer Protection;Advertising is one way used by business actors to offer products to the public However in advertising a product business actors are always in demand to convey information which is honest true accountable regard to the law and code of conduct This is to protect the interests of the consumers In this paper author describes a study of intrusive advertising done by two telecommunication service providers companies which is harming the Consumers and how the consumers enforce their rights Keywords Intrusive Ads Consumer Protection., Advertising is one way used by business actors to offer products to the public However in advertising a product business actors are always in demand to convey information which is honest true accountable regard to the law and code of conduct This is to protect the interests of the consumers In this paper author describes a study of intrusive advertising done by two telecommunication service providers companies which is harming the Consumers and how the consumers enforce their rights Keywords Intrusive Ads Consumer Protection]"

"Format iklan video di internet yang sedang popular saat ini adalah pre-roll video advertising, yang marak digunakan melalui situs YouTube, dalam bentuk dapat dihindari maupun tidak. Format iklan ini dikategorikan sebagai iklan intrusif yang dapat menimbulkan kejengkelan khalayak. Penelitian ini bertujuan untuk memetakan pendapat dan sikap khayalak terhadap penggunaan pre-roll video adversiting yang dilakukan dengan menggunakan metode analisis isi pada tweet. Peneliti mengumpulkan 839 tweet yang mengandung kata kunci di periode satu bulan. Analisa isi menunjukkan hasil bahwa mayoritas pengguna membangun sikap negatif terhadap bentuk iklan ini. Kemudian, dilakukan wawancara mendalam yang menemukan adanya faktor-faktor seperti eksekusi, konten, dan interaksi dua arah yang dapat mengurangi rasa terganggu dan sikap menghindar.

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One popular format of online video advertising is pre-roll video advertising which now recurrently used in YouTube site, both in skippable and non-skippable forms. This form of advertising can be categorized as intrusive and could cause irritation and advertising avoidance behavior. This research aims to portray consumers’ opinion toward the using of pre-roll video advertising by utilizing content analysis method in analyzing tweets. Researcher gathers 839 tweets that contains the keywords within one month period. The findings show that majority of digital users have negative attitudes toward pre-roll video advertising. Subsequently, the study utilizes in-depth interviews which finds several factors, including: execution, content, and interactivity that could reduce irritation and advertising avoidance."