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Talita Wardhana Bachtiar
"[ABSTRAK
Sebagian besar grup terbentuk karena adanya kesamaan latar belakang, sejarah,
kepercayaan, ketertarikan, atau tujuan. Meskipun memiliki latar belakang yang sama,
setiap anggota tetap memiliki perbedaan dalam hal kepribadian dan peran. Perbedaan
ini membuat grup menjadi menarik karena semua anggota harus beradaptasi dan
menyesuaikan diri sesuai dengan suasana grup yang terbentuk. Dalam tesis ini akan
dijelaskan tentang sponsorship team saya dalam acara bernama ?Kompetisi Ekonomi?
yang akan mengaplikasikan teori pada praktek yang terjadi berdasarkan pengalaman.
Analisis ini akan menjelaskan dari proses terbentuknya grup, sifat-sifat dalam grup,
teknik, peran, konflik yang terjadi dalam grup, dan bagaimana cara
menyelesaikannya.ABSTRACT Most of groups are established because of having the same background which could
be the same history, same belief, the same interest, or the same goals. Although
having the same background, each member has different personalities and preferred
roles to be in a group. This differences make the group interesting when all the
members have to adjust their behavior based on the group environment. Through this
essay, I will discuss about my sponsorship team on event called ?Indonesian
Economic Competition? where I will relate the theories into real practices that happen
on my team. The analysis will explore things from the process of the group
development, group behavior, roles, conflicts that happen during the period, and how
did I overcome the problems.;Most of groups are established because of having the same background which could
be the same history, same belief, the same interest, or the same goals. Although
having the same background, each member has different personalities and preferred
roles to be in a group. This differences make the group interesting when all the
members have to adjust their behavior based on the group environment. Through this
essay, I will discuss about my sponsorship team on event called ?Indonesian
Economic Competition? where I will relate the theories into real practices that happen
on my team. The analysis will explore things from the process of the group
development, group behavior, roles, conflicts that happen during the period, and how
did I overcome the problems.;Most of groups are established because of having the same background which could
be the same history, same belief, the same interest, or the same goals. Although
having the same background, each member has different personalities and preferred
roles to be in a group. This differences make the group interesting when all the
members have to adjust their behavior based on the group environment. Through this
essay, I will discuss about my sponsorship team on event called ?Indonesian
Economic Competition? where I will relate the theories into real practices that happen
on my team. The analysis will explore things from the process of the group
development, group behavior, roles, conflicts that happen during the period, and how
did I overcome the problems., Most of groups are established because of having the same background which could
be the same history, same belief, the same interest, or the same goals. Although
having the same background, each member has different personalities and preferred
roles to be in a group. This differences make the group interesting when all the
members have to adjust their behavior based on the group environment. Through this
essay, I will discuss about my sponsorship team on event called ‘Indonesian
Economic Competition’ where I will relate the theories into real practices that happen
on my team. The analysis will explore things from the process of the group
development, group behavior, roles, conflicts that happen during the period, and how
did I overcome the problems.]"
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2015
MK-PDF
UI - Makalah dan Kertas Kerja  Universitas Indonesia Library
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Indy Naila Syadira Amiruddin
"Salah satu kegiatan yang menjadi tren selama pandemi COVID-19 adalah online buying. Penelitian ini bertujuan untuk mengetahui variabel-variabel yang memengaruhi sikap online buying, menganalisis profil sikap online buying mahasiswa aktif Universitas Indonesia dan peran variabel demografi sebagai variabel moderator. Variabel-variabel yang akan dianalisis adalah sikap online buying, emotional well-being, social health, physical health well-being, subjective well-being, keadaan finansial, etnosentrisme konsumen, umur, jenis kelamin, tempat tinggal selama pandemi COVID-19, pendidikan terakhir ibu, pendidikan terakhir ayah, pekerjaan ibu, pekerjaan ayah, asal SMA dan asal fakultas. Penelitian ini menggunakan teknik analisis Partial Least Square, Classification and Regression Tree dan Multi-Group Analysis. Data yang digunakan adalah data primer yaitu 1500 mahasiswa Universitas Indonesia angkatan 2018, 2019, 2020 dan 2021 yang aktif pada tahun akademik 2021/2022 semester genap. Hasil dari penelitian ini adalah variabel laten emotional, physical health, subjective well-being, social health dan etnosentrisme konsumen memengaruhi sikap online buying. Profil mahasiswa sikap online buying tidak terencana adalah subjective well-being tinggi, etnosentrisme dan social health rendah. Profil mahasiswa sikap online buying terencana adalah etnosentrisme dan physical health well-being tinggi. Variabel demografi umur, tempat tinggal selama pandemi COVID-19, pendidikan terakhir ibu, pendidikan terakhir ayah, pekerjaan ibu, pekerjaan ayah, asal SMA dan asal fakultas menjadi variabel moderator.

One of the activities that has become a trend during COVID-19 pandemic is online buying. The purpose of this study is to determine the variables that influence the online buying behavior, analyze the profile of online buying behaviour of active students at the Universitas Indonesia and the role of demographic variables as moderator variables. The analyzed variables are online buying behavior, emotional well-being, social health, physical health well-being, subjective well-being, financial condition, consumer ethnocentrism, age, gender, place of residence during the COVID-19 pandemic, mother's last education, father's last education, mother's occupation, father's occupation, high school origin and faculty origin. This study uses Partial Least Square, Classification and Regression Tree and Multi-Group Analysis. The data used is a primary data with 1500 students of Universitas Indonesia batch 2018, 2019, 2020 and 2021 who are active in even semester 2021/2022 academic year. The results of this study are emotional well-being, physical health, subjective well-being, social health and consumer ethnocentrism affect online buying behavior. The profiles of students with unplanned online buying behavior are high subjective well-being, low ethnocentrism and social health. The profiles of students with planned online buying behavior are students with high ethnocentrism and physical health well-being. Demographic variables of age, place of residence during the COVID-19 pandemic, mother's last education, father's last education, mother's occupation, father's occupation, high school origin and faculty origin became moderating variables."
Depok: Fakultas Matematika dan Ilmu Pengetahuan Alam Universitas Indonesia, 2022
S-pdf
UI - Skripsi Membership  Universitas Indonesia Library
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Rifqiyati
"[ABSTRAK
Penelitian ini dilakukan untuk menguji pengaruh variabel CAR, NPFN, ROE,
NOM, QR, GWM dan kondisi makroekonomi dalam membedakan dan
memprediksi probabilitas kinerja relatif baik bank berdasarkan kelompok sekawan
dan tanpa kelompok sekawan. Bank syariah yang menjadi sampel penelitian adalah
Bank Umum Syariah dengan periode penelitian 2005 triwulan 4 sampai dengan
2011 Triwulan 3.
Teknik analisis yang digunakan adalah regresi panel logit dengan model
random effect. Variabel terikat dalam penelitin ini merupakan data biner 1 (kinerja
relatif baik bank) dan 0 untuk (kinerja relatif kurang baik bank). Pendefinisian suatu
observasi memiliki kinerja relatif “baik” dan kinerja relatif “kurang baik” dilakukan
dengan cara memperingkat masing-masing rasio dari 15 rasio keuangan yang
dipublikasikan pada laporan keuangan triwulan berdasarkan Surat Edaran Bank
Indonesia No 7/56/DBPS 2005. Jika suatu observasi memperoleh jumlah hasil
predikat kinerja “relatif baik” berada pada range 1/3 tertinggi, maka hasil akhir yang
diperoleh suatu observasi adalah 1 (relatif baik), selainnya 0 (relatif kurang baik).
Hasil temuan menunjukkan bahwa pada analisis panel logit dengan kelompok
sekawan, berdasarkan hasil estimasi variabel-variabel yang signifikan untuk
membedakan dan memprediksi kinerja realatif bank adalah CAR, ROE dan GWM
dengan arah hubungan yang positif, NPFN dengan arah hubungan yang negatif.
Sementara variabel QR, Inflasi dan pertumbuhan PDB tidak signifikan dalam
membedakan dan memprediksi kinerja relatif suatu bank. Pada analisis tanpa
kelompok sekawan, variabel yang negatif signifikan adalah NPFN, sementara ROE
dan QR signifikan dengan arah hubungan yang positif membedakan dan
memprediksi dan kinerja relatif suatu bank.
Namun demikian, penelitian ini hanya terbatas dengan jumlah sampel 11
Bank Umum Syariah dan periode pengamatan yang pendek secara kwartalan.
Untuk penelitian selanjutnya disarankan agar menambah jumlah sampel dan rasiorasio
keuangan lainnya untuk mengetahui variabel-variabel yang dapat
membedakan dan memprediksi kinerja relatif suatu bank.

ABSTRACT
The study was conducted to examine the effect of variable CAR, NPFN,
ROE, NOM, QR, GWM and macroeconomic conditions to distinguish and predict
the probability of the good relative performance of the Bank based on Peer Group
analysis and without Peer Group Analysis. Sharia banks which became a sample
research are The Commercial Syariah Bank’s with time period 2005 Quarter 4th to
2011 Quarter 3rd .
The analysis technique used is logit panel random effect model. Dependent
Variable in this study is binary data 1 (good relative performance bank) and 0 for
(less performance of bank). Defining an observation which has a good relative
performance and the relative less performance by ranking each ratio of 15 financial
ratios which published quarterly financial report was based on Bank of Indonesia
Announcement Letter No. 7/56/DBPS 2005. If the observation which was obtained
the sum of good relative performance is on the range of 1/3 the highest, the final
result of the observation is 1 (relatively good), other is 0 (less performance).
The findings result that the logit panel analysis with Peer Group, based on
result significantly variables to distinguish and predict the relatif performance of
the Bank is CAR, ROE and GWM, with positively direction. NPFN by negative
direction of relation. QR, inflation and GDP growth does not significantly
differentiate and predict the relative performance of the banks. In analysis without
Peer Group Analysis, the significant variable is NPFN, meanwhile ROE and QR
are significant by positive relation so those variables able to distinguish and predict
relative performance of bank
However, the study was limited only with total 11 Sharia Banks and the short
period of observation which was quarterly. For further research, it is suggested that
researchers increase the sample amount and other financial ratios to determine
variables to be able to distinguish and predict the relative performance of a bank., The study was conducted to examine the effect of variable CAR, NPFN,
ROE, NOM, QR, GWM and macroeconomic conditions to distinguish and predict
the probability of the good relative performance of the Bank based on Peer Group
analysis and without Peer Group Analysis. Sharia banks which became a sample
research are The Commercial Syariah Bank’s with time period 2005 Quarter 4th to
2011 Quarter 3rd .
The analysis technique used is logit panel random effect model. Dependent
Variable in this study is binary data 1 (good relative performance bank) and 0 for
(less performance of bank). Defining an observation which has a good relative
performance and the relative less performance by ranking each ratio of 15 financial
ratios which published quarterly financial report was based on Bank of Indonesia
Announcement Letter No. 7/56/DBPS 2005. If the observation which was obtained
the sum of good relative performance is on the range of 1/3 the highest, the final
result of the observation is 1 (relatively good), other is 0 (less performance).
The findings result that the logit panel analysis with Peer Group, based on
result significantly variables to distinguish and predict the relatif performance of
the Bank is CAR, ROE and GWM, with positively direction. NPFN by negative
direction of relation. QR, inflation and GDP growth does not significantly
differentiate and predict the relative performance of the banks. In analysis without
Peer Group Analysis, the significant variable is NPFN, meanwhile ROE and QR
are significant by positive relation so those variables able to distinguish and predict
relative performance of bank
However, the study was limited only with total 11 Sharia Banks and the short
period of observation which was quarterly. For further research, it is suggested that
researchers increase the sample amount and other financial ratios to determine
variables to be able to distinguish and predict the relative performance of a bank.]"
2012
T44082
UI - Tesis Membership  Universitas Indonesia Library
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Tika Ardiningrum
"Perkembangan teknologi di Indonesia tengah mengalami kemajuan yang pesat. Salah satu kemajuan teknologi yang sedang marak adalah munculnya situs atau aplikasi jual beli. Kemunculan ini mampu membuat masyarakat dengan mudah berbelanja maupun berjualan hanya dengan mengakses situs ataupun aplikasi jual beli melalui perangkat pintar. Namun, kemudahan yang didapatkan juga memiliki sisi negatif, yaitu dapat menyebabkan masyarakat cenderung berperilaku impulsif saat berbelanja. Konsumen yang memiliki perilaku ini membeli suatu barang atau jasa dengan spontan tanpa pertimbangan. Perilaku online impulsive buying dapat dipengaruhi oleh berbagai faktor, salah satunya adalah faktor intrinsik konsumen. Selain itu, individu yang cenderung berperilaku impulsif saat berbelanja umumnya berusia 18 sampai dengan 39 tahun, yang mana termasuk dalam fase dewasa awal. Oleh karena itu, dalam penelitian ini akan diteliti lebih lanjut mengenai faktor-faktor intrinsik yang dapat memengaruhi perilaku pembelian impulsif pada individu yang telah memasuki usia dewasa awal. Pengambilan sampel dilakukan dengan menyebarkan kuesioner kepada mahasiswa FMIPA UI menggunakan metode purposive sampling dan terdapat 396 sampel berdasarkan the 10-times rule. Peneliti menggunakan metode Partial Least Square (PLS) dan Multi-Group Analysis Partial Least Square (MGA-PLS) dalam penyelesaian masalah penelitian, serta bootstrap untuk mengevaluasi inner model. Hasil penelitian menunjukkan kepribadian neuroticism, materialism, shopping enjoymet tendency, dan impusive buying tendency berpengaruh secara signifikan terhadap online impulsive buying behavior. Selain itu, tidak terdapat perbedaan pengaruh diantara setiap kategori dalam variabel demografi jenis kelamin, domisili, dan pendapatan mahasiswa.

Technological developments in Indonesia are currently experiencing rapid progress. One of the technological advances that is currently popular in Indonesia is the emergence of buying and selling sites or applications. This emergence makes it easier for people to shop or sell by simply accessing buying and selling sites or applications through smart phone. However, this convenience also has a negative side, which can cause people tend to behave impulsively when shopping. Consumers who have this behavior buy an item or service spontaneously without consideration. Online impulsive buying behavior can be affected by various factors, one of which is the consumer's intrinsic factor, that is big five personality traits, culture, materialism, shopping enjoyment tendency, and impulsive buying tendency. Individuals who tend to behave impulsively when shopping are usually aged 18 to 39 years, which is in the early adult phase. Therefore, this study will examine further about the intrinsic factors that can influence impulsive buying behavior in individuals who have entered early adulthood. Sampling was carried out at the Faculty of Mathematics and Natural Sciences, University of Indonesia by distributing questionnaires to students who fit the required criteria using a purposive sampling method and there are 396 samples whose number is determined by the 10-times rule. Researchers use Partial Least Square and Multi-Group Analysis methods to solve this research problem, and bootstrap to evaluate the inner model. The results showed that the personality of neuroticism, materialism, shopping enjoyment tendency, and impulsive buying tendency had a significant effect on online impulsive buying behavior. There is no difference in the influence between each category in the demographic variables of gender, domicile, and student income."
Depok: Fakultas Matematika dan Ilmu Pengetahuan Alam Universitas Indonesia, 2023
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UI - Skripsi Membership  Universitas Indonesia Library
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Almira Dhafia Syahendra
"Interaksi manusia di era yang modern ini dapat dilakukan secara virtual atau melalui media sosial dan platform jejaring sosial. Social networking sites adalah layanan yang memungkinkan pengguna membuat profil publik, berkomunikasi, dan membentuk koneksi dengan orang lain, serta memelihara hubungan dengan orang lain. Twitter adalah salah satu platform media sosial populer, dengan 550 juta pengguna di seluruh dunia. Twitter dikategorikan sebagai situs mikroblog karena kemampuannya dalam memberikan informasi dan interaksi interaktif antar pengguna. Media sosial terutama Twitter juga dapat berdampak pada well-being masyarakat terutama generasi muda salah satunya mahasiswa. Penelitian ini bertujuan untuk mengetahui variabel-variabel yang memengaruhi intensitas penggunaan Twitter, menganalisis profil intensitas penggunaan Twitter mahasiswa aktif di Jakarta, Bogor, Bekasi dan Depok sebagai generasi Z dan menganalisis peran variabel demografi sebagai variabel moderator terhadap hubungan antara variabel independen dengan variabel dependen. Variabel laten yang akan dianalisis adalah intensitas penggunaan Twitter, subjective well-being, psychological well-being, social well-being dan self disclosure. Variabel demografi yang akan dianalisis adalah jenis kelamin, tempat tinggal, asal perguruan tinggi, asal fakultas, tingkat pendapatan, usia, pekerjaan ibu, pekerjaan ayah dan asal SMA. Peneliti menggunakan teknik analisis Partial Least Square, Classification and Regression Tree dan Multi-Group Analysis Partial Least Square dalam penyelesaian masalah penelitian, serta bootstrap untuk mengevaluasi inner model. Data yang digunakan adalah data primer yaitu sebanyak 520 mahasiswa di Jakarta, Bogor, Bekasi dan Depok angkatan 2020, 2021, 2022 dan 2023 yang aktif pada tahun akademik 2023/2024 semester ganjil. Pengambilan sampel dilakukan menggunakan teknik purposive sampling. Hasil dari penelitian ini adalah variabel variabel laten psychological well-being, social well-being dan self disclosure memengaruhi intensitas penggunaan Twitter rendah adalah mahasiswa dengan self disclosure rendah dan psychological well-being tinggi. Variabel demografi jenis kelamin, tempat tinggal, asal perguruan tinggi, asal fakultas, tingkat pendapatan, usia, pekerjaan ibu, pekerjaan ayah dan asal SMA menjadi variabel moderator.

In the modern era, human interaction can be conducted virtually or through social media and social networking platforms. Social networking sites are services that allow users to create public profiles, communicate, form connections with others, and maintain relationships. Twitter is one of the popular social media platforms, with 550 million users worldwide. Twitter is categorized as a microblogging site due to its ability to provide information and interactive communication among users. Social media, especially Twitter, can impact the well-being of society, particularly the younger generation, including students. This research aims to understand the variables influencing the intensity of Twitter usage, analyze the usage profiles of active student Twitter users in Jakarta, Bogor, Bekasi and Depok as part of Generation Z, and examine demographic variables as moderators in the relationship between independent and dependent variables. The latent variables to be analyzed include the intensity of Twitter usage, subjective well-being, psychological well-being, social well-being, and self disclosure. The demographic variables to be analyzed include gender, place of residence, university name, faculty of origin, income level, age, mother's occupation, father's occupation, and high school of origin. The researcher employs the Partial Least Square, Classification and Regression Tree, and Multi-Group Analysis Partial Least Square techniques to address the research questions, along with bootstrap for evaluating the inner model. The data used consist of primary data from 520 students in Jakarta, Bogor, Bekasi and Depok from the 2020, 2021, 2022, and 2023 cohorts who were active in the academic year 2023/2024, odd semester. Sampling was done using purposive sampling. The results indicate that the latent variables of psychological well-being, social well-being, and self disclosure significantly influence the intensity of Twitter usage. Students with high Twitter usage intensity tend to have high self disclosure and low social well-being, while those with low Twitter usage intensity have low self disclosure and high psychological well-being. Demographic variables such as gender, place of residence, university name, faculty of origin, income level, age, mother's occupation, father's occupation, and high school of origin serve as moderator variables."
Depok: Fakultas Matematika dan Ilmu Pengetahuan Alam Universitas Indonesia, 2024
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UI - Skripsi Membership  Universitas Indonesia Library
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Faizah
"Chatbot saat ini sedang ramai diperbincangkan. Chatbot dinilai mampu membantu perusahaan untuk melayani pengguna dengan dukungan teknologi artificial intelligence (AI). Salah satu perusahaan yang sudah memanfaatkan chatbot adalah bank. Bank memanfaatkan chatbot sebagai kanal tambahan untuk melayani kebutuhan nasabah. Beberapa bank di Indonesia yang mengimplementasikan chatbot di antaranya BNI, BSI, BCA, Mandiri, BRI, Bank Mega, Danamon, dan Jenius. Penelitian ini bertujuan untuk menganalisis faktor-faktor yang memengaruhi keinginan masyarakat Indonesia untuk menggunakan chatbot perbankan. Dalam penelitian ini diteliti faktor-faktor tingkat penilaian masyarakat dari segi kegunaan (utilitarian value) dan kesenangan (hedonic value) dalam penggunaan chatbot perbankan dengan teori perceived value. Penelitian ini juga memperhatikan aspek gender dan usia dalam menilai pengaruh keinginan pengguna untuk menggunakan chatbot perbankan. Penelitian ini dilakukan dengan metode PLS-SEM sebagai penelitian kuantitatif. Data yang berhasil dikumpulkan sebanyak 500 data yang 49 diantaranya tidak valid. Setelah penelitian kuantitatif, dilakukan pula pendekatan kualitatif dengan mewawancarai 10 narasumber. Analisis data kualitatif menggunakan metode content analysis. Berdasarkan analisis tersebut, faktor-faktor relative advantage yang memengaruhi utilitarian value antara lain informativeness, convenience, perceived intelligence, dan responsiveness. Faktor yang memengaruhi hedonic value antara lain convenience, anthropomorphism, perceived intelligence, dan interactivity. Kemudian, utilitarian value dan hedonic value sama-sama memengaruhi intensi pengguna untuk menggunakan chatbot perbankan. Sementara itu, hubungan yang berbeda secara signifikan pada multigroup analysis berdasarkan gender adalah convenience terhadap utilitarian value dan hedonic value terhadap intensi pengguna menggunakan chatbot perbankan. Selanjutnya, pada multigroup berdasarkan usia, hubungan yang berbeda secara signifikan adalah informativeness terhadap hedonic value. Penelitian ini memberikan implikasi teoretis kepada penelitian selanjutnya dan implikasi praktis kepada pihak bank dan pengembang chatbot perbankan.

Chatbots are currently being widely discussed. Chatbots are considered capable of helping companies serve users with the support of artificial intelligence (AI). One company that has used chatbots is a bank. Banks use chatbots as an additional channel to serve customer needs. Some banks in Indonesia that have implemented chatbots are BNI, BSI, BCA, Mandiri, BRI, Bank Mega, Danamon, and Jenius. This research is conducted to analyze the factors that influence people’s intentions to use banking chatbots in Indonesia. This research examines the factors of public perception in terms of utility (utilitarian value) and enjoyment (hedonic value) in the use of banking chatbots using perceived value theory. This research also pays attention to gender and age aspects in assessing the influence of users' intentions to use banking chatbots. This research was conducted using PLS-SEM as a quantitative study and 500 data were collected, 49 of which were invalid. Subsequently, a qualitative approach was conducted by interviewing 10 respondents. Qualitative data analysis was performed using the content analysis method. Based on that analysis, the relative advantage factors that influence utilitarian value include informativeness, convenience, perceived intelligence, and responsiveness. The relative advantage factors that affect hedonic value include convenience, anthropomorphism, perceived intelligence, and interactivity. Then, utilitarian and hedonic values both influence user intentions to use banking chatbots. Meanwhile, the relationship that differs significantly in the multigroup analysis based on gender is convenience to utilitarian values and hedonic values to intention to adopt banking chatbots. Furthermore, in multigroup based on age, informativeness to hedonic values is the relationship that differs significantly. This research provides theoretical implications for further research and practical implications for banks and banking chatbot developers."
Depok: Fakultas Ilmu Komputer Universitas Indonesia, 2023
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UI - Skripsi Membership  Universitas Indonesia Library
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Khusnul Khotimah
"Chatbot saat ini sedang ramai diperbincangkan. Chatbot dinilai mampu membantu perusahaan untuk melayani pengguna dengan dukungan teknologi artificial intelligence (AI). Salah satu perusahaan yang sudah memanfaatkan chatbot adalah bank. Bank memanfaatkan chatbot sebagai kanal tambahan untuk melayani kebutuhan nasabah. Beberapa bank di Indonesia yang mengimplementasikan chatbot di antaranya BNI, BSI, BCA, Mandiri, BRI, Bank Mega, Danamon, dan Jenius. Penelitian ini bertujuan untuk menganalisis faktor-faktor yang memengaruhi keinginan masyarakat Indonesia untuk menggunakan chatbot perbankan. Dalam penelitian ini diteliti faktor-faktor tingkat penilaian masyarakat dari segi kegunaan (utilitarian value) dan kesenangan (hedonic value) dalam penggunaan chatbot perbankan dengan teori perceived value. Penelitian ini juga memperhatikan aspek gender dan usia dalam menilai pengaruh keinginan pengguna untuk menggunakan chatbot perbankan. Penelitian ini dilakukan dengan metode PLS-SEM sebagai penelitian kuantitatif. Data yang berhasil dikumpulkan sebanyak 500 data yang 49 diantaranya tidak valid. Setelah penelitian kuantitatif, dilakukan pula pendekatan kualitatif dengan mewawancarai 10 narasumber. Analisis data kualitatif menggunakan metode content analysis. Berdasarkan analisis tersebut, faktor-faktor relative advantage yang memengaruhi utilitarian value antara lain informativeness, convenience, perceived intelligence, dan responsiveness. Faktor yang memengaruhi hedonic value antara lain convenience, anthropomorphism, perceived intelligence, dan interactivity. Kemudian, utilitarian value dan hedonic value sama-sama memengaruhi intensi pengguna untuk menggunakan chatbot perbankan. Sementara itu, hubungan yang berbeda secara signifikan pada multigroup analysis berdasarkan gender adalah convenience terhadap utilitarian value dan hedonic value terhadap intensi pengguna menggunakan chatbot perbankan. Selanjutnya, pada multigroup berdasarkan usia, hubungan yang berbeda secara signifikan adalah informativeness terhadap hedonic value. Penelitian ini memberikan implikasi teoretis kepada penelitian selanjutnya dan implikasi praktis kepada pihak bank dan pengembang chatbot perbankan."
Depok: Fakultas Ilmu Komputer Universitas Indonesia, 2023
S-pdf
UI - Skripsi Membership  Universitas Indonesia Library