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"Kesadaran masyarakat akan krisis iklim dan degradasi lingkungan yang terjadi di berbagai wilayah di dunia terus mengalami peningkatan. Hal itu pun memicu munculnya kecemasan lingkungan (eco-anxiety). Dalam upaya menumpas kecemasan tersebut, individu mulai terdorong untuk berpartisipasi aktif pada perilaku pro-lingkungan dengan mengadaptasi intensi membeli produk ramah lingkungan. Penelitian ini bertujuan untuk meneliti hubungan antara tingkat kecemasan lingkungan (eco-anxiety) dengan intensi membeli sabun organik. Partisipan dalam penelitian ini adalah warga negara Indonesia (WNI) yang berada pada rentang usia dewasa muda (20-40 tahun) (N=231). Terdapat dua alat ukur yang digunakan dalam penelitian ini, yakni alat ukur HEAS-13 yang digunakan dalam mengukur variabel kecemasan lingkungan (eco-anxiety) dan alat ukur green purchase intention yang digunakan dalam mengukur intensi membeli produk sabun organik. Dalam meninjau korelasi antara kedua variabel, penelitian ini menggunakan korelasi pearson. Hasil analisis korelasi pearson mendapati bahwa terdapat hubungan yang positif dan signifikan antara kecemasan lingkungan (eco-anxiety) dan intensi membeli sabun organik r(231) = .428, p <0.01, one-tailed dengan effect size yang tergolong sedang, yakni sebesar r2 = .183 (0.25 > r2 > 0.09). Berdasarkan temuan tersebut, diketahui bahwa semakin tingginya tingkat kecemasan lingkungan (eco-anxiety) maka intensi membeli produk sabun organik pun juga akan mengalami peningkatan.

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Public awareness of the climate crisis and environmental degradation that occurs in various regions of the world continues to increase which triggers the emergence of eco-anxiety. In order to quell these anxieties, people begin to actively participate in pro-environmental action by adapting green purchase intention. This study aims to examine the relationship between the level of eco-anxiety and the intention to purchase organic soap. Participants in this study were Indonesian citizens (WNI) who were in the age range of young adults (20-40 years) (N = 231). There are two measuring instruments used in this study, which are HEAS-13 to measure the environmental anxiety variables (eco-anxiety) and Green Purchase Intention to measure the intention to purchase organic soap. Pearson correlation analaysis were used in this study to examine the relationship between the two variables. The results found that there is a positive and significant relationship between eco-anxiety and the intention to purchase organic soap r(231) = .428, p <0.01, one-tailed with a relatively moderate effect size r2 = .183 (0.25 > r2 > 0.09). Based on these findings, it is known that the higher the level of eco-anxiety, the intention to purchase organic soap will also increase."

"Tingginya produksi tekstil dan pakaian yang diikuti perilaku konsumtif masyarakat akan meningkatkan limbah pakaian yang berdampak negatif bagi lingkungan. Fenomena ini meningkatkan kecemasan individu akan kerusakan lingkungan (eco-anxiety). Penelitian ini bertujuan untuk meneliti korelasi antara tingkat eco-anxiety dengan intensi membeli produk pakaian ramah lingkungan. Peneliti menggunakan desain korelasional dengan jumlah sampel sebanyak 260 partisipan (usia 18-65 tahun). Alat ukur yang digunakan adalah The Hogg Eco-Anxiety Scale (HEAS-13) dan alat ukur green purchase intention yang telah ditranslasi ke dalam Bahasa Indonesia dan diadaptasi dengan konteks pakaian. Hasil analisis korelasi Pearson menunjukkan bahwa terdapat korelasi positif yang signifikan dengan efek kecil antara eco-anxiety dan intensi membeli produk pakaian ramah lingkungan, r(260) = .24, p < .01, R²= .058. Hasil penelitian menunjukkan bahwa semakin tinggi kecemasan akan lingkungan, semakin tinggi pula kemungkinan individu menunjukkan intensi membeli produk pakaian ramah lingkungan.

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The large production of textiles and clothing, followed by the public's consumptive behavior, will increase clothing waste, which will have a detrimental effects on environment. This phenomenon increases individual anxiety about environmental damage (eco-anxiety). The purpose of this study is to examine the correlation between the level of eco-anxiety and the intention to purchase eco-friendly clothing products. The research conducted a correlational design with 260 participants (age 18 to 65 years). The measuring instrument employed is The Hogg Eco-Anxiety Scale (HEAS-13) and a green purchase intention measuring instrument that has been translated into Indonesian and applied to the context of clothing. The Pearson correlation analysis shows a significant positive correlation with a small effect between eco-anxiety and the intentions to purchase ecofriendly clothing products, r(260) = .24, p < .01, R²= .058. The results indicated that the greater the level of environmental anxiety, the greater the chance of individuals exhibiting an intentions to purchase ecofriendly clothing products."