Ditemukan 2 dokumen yang sesuai dengan query
Scott, David T.
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Lead-generation marketing is evolving rapidly, but many companies are still using the same methods they always have. How can a marketer know which lead generation tactics will provide them with the best, most actionable leads for their products or services? What's been missing-until now-is a strategic look at how lead-generation tactics can work together to produce the maximum number of quality leads. In "The New Rules of Lead Generation", marketing expert David T. Scott examines ...
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New York: [American Management Association, ], 2013
e20437448
eBooks Universitas Indonesia Library
Sommer, Axel
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Covering sustainable business model transformations with the goal of improving or sustaining a firm's profitability, this book offers and analyzes illustrative examples from management practice, and proposes a general management framework for green businesses. ...
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Berlin: Springer, 2012
e20398518
eBooks Universitas Indonesia Library
