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Hasil Pencarian

Ditemukan 2 dokumen yang sesuai dengan query
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Siswanto
Loving the domestic product as a manifestation of state defense in global era/ Siswanto
" ABSTRACT
The background of this paper is the fact of social, economical, and political change of Indonesian in the Reform and global era. It Includes changes in the context of defending state which in the past it was understood only as a military activity. The defending of state nowadays has a broader meaning in economic, social, and cultural context. The defending of state in the context of economy is more commitment to consume national products than to consume foreign product. Therefore, ... "
Bogor: Indonesia Defense University (IDU), 2017
345 JPBN 7:3 (2017)
Artikel Jurnal  Universitas Indonesia Library
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Naomi Tessania
Pengaruh cosmopolitanism terhadap consumer ethnocentrism product quality purchase intentions dan foreign product purchase behavior pada jenis produk fashion di Jabodetabek = The effects of cosmopolitanism on consumer ethnocentrism product quality purchase intentions and foreign product purchase behavior on fashion products in Jabodetabek
" Penelitian ini bertujuan untuk mengetahui pengaruh cosmopolitanism terhadap consumer ethnocentrism, domestic product quality, domestic purchase intentions dan foreign product purchase behavior pada jenis produk fashion di Indonesia. Desain penelitian yang digunakan dalam penelitian ini adalah desain riset konklusif, dengan metode kuantitatif yang akan dilakukan satu kali dalam satu periode (single crosssection). Penelitian ini disebar dengan konteks sampel yakni 187 responden yang merupakan responden yang telah memiliki pendapatan sendiri dalam memenuhi kebutuhan sehari-hari. menggunakan Structural Equation ... "
Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2015
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UI - Skripsi Membership  Universitas Indonesia Library