Ditemukan 1 dokumen yang sesuai dengan query
Hani Rochani
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Pricing strategy is influenced by how the consumers perceived the price change. In an oligopolistic market such as cellular industry, posted price shows the firm's commitment to the consumers as well as to the competitors since a firm's decision will affect (he other firms' decision. This thesis discuss about Indosat 's pricing strategy amidst the intense competition of cellular industry in 2003.
This research found that subscribers' acquisition pattern is influenced by the price change. Although ...
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Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2005
T15595
UI - Tesis Membership Universitas Indonesia Library
