Ditemukan 2 dokumen yang sesuai dengan query
Nur Anisah Rahmawati
Depok: Universitas Indonesia, 2018
613 KESMAS 13:1 (2018)
Artikel Jurnal Universitas Indonesia Library
Harryadin Mahardika
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The form of initial experience with mobile application determines consumers likelihood to adopt it. This paper examines the effects of two forms of experience (direct versus indirect) toward the formation of consumers behavioral intentions (versus behavioral expectations) to adopt mobile applications. A direct experience induces concrete mental process that underlies the formation of behavioral expectations, whereas an indirect experience induces abstract mental process that underlies the formation of behavioral intentions.
Results from Experiment 1 show significant ...
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Depok: Universitas Indonesia, 2012
AJ-Pdf
Artikel Jurnal Universitas Indonesia Library