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Hasil Pencarian

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Harryadin Mahardika
" The form of initial experience with mobile application determines consumers likelihood to adopt it. This paper examines the effects of two forms of experience (direct versus indirect) toward the formation of consumers behavioral intentions (versus behavioral expectations) to adopt mobile applications. A direct experience induces concrete mental process that underlies the formation of behavioral expectations, whereas an indirect experience induces abstract mental process that underlies the formation of behavioral intentions. Results from Experiment 1 show significant ... "
Depok: Universitas Indonesia, 2012
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Artikel Jurnal  Universitas Indonesia Library