Ditemukan 2 dokumen yang sesuai dengan query
Ryan, Damian
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ABSTRACT
Marketing expert Damian Ryan looks at the world of digital marketing: how it got started, how it got to where it is today and where the thought leaders in the industry believe it is headed in the future. This new edition demonstrates in a practical and comprehensive way how to harness the power of digital media and use it to achieve the utmost success in business. It has also been thoroughly revised with more information, ...
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Philadelphia: Kogan Page, 2016
658.872 RYA u
Buku Teks Universitas Indonesia Library
Leboff, Grant
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ABSTRACT
With an increasing volume of customer time and attention being devoted to mobile and social channels, sales teams need to ensure that they are visible and available online. Until now this has been an area largely left to marketing, but as disciplines converge, sales people need to add digital skills to their existing skillset and how to translate core selling expertise into online business development. Digital Selling cuts through the abundance of information to help ...
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London: Kogan Page, 2016
658.872 LEB d
Buku Teks Universitas Indonesia Library
