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"This paper explained crisis communication in the digital era. The crisis in the era before digital and afterwards had significant differences. There are two things that make it different. First, the communication channel is spread. In the era before digital, the dissemination of crisis information was only through conventional mass media such as television, radio, and newspapers. In the digital era, only one bank that has problems will become a monthly report on social media."

"Pelayanan kefarmasian pada awalnya hanya berfokus kepada pengelolaan obat (drug oriented) kemudian berkembang menjadi pelayanan komprehensif meliputi pelayanan obat dan pelayanan kepada pasien (patient oriented) yang bertujuan kepada pelayanan kefarmasian (pharmaceutical care). Era digital seperti sekarang ini, menjadikan media sosial sebagai trend dalam komunikasi pemasaran. Media sosial adalah sebuah media online, yang penggunanya bisa dengan mudah berpartisipasi, berbagi, dan menciptakan isi meliputi video, blog, jejaring sosial, wiki, forum dan dunia virtual.Promosi melalui media sosial memiliki pengaruh yang positif dan juga signifikan pada keputusan pembelian konsumen. PT. Kimia Farma merupakan salah satu perusahaan yang menggunakan media sebagai metode untuk meningkatkan eksistensi sekaligus membantu memudahkan pelanggan dalam pelaksanaan kegiatan yang biasanya dilakukan di apotek. Metode yang digunakan ialah dengan membuat aplikasi Kimia Farma Mobile. Aplikasi ini tergolong baru keberadaan nya, maka dari itu saya tertarik untuk mengetahui respon pelanggan terutama yang ada di Apotek Kimia Farma KS Tubun terhadap eksistensi aplikasi Kimia Farma Mobile.

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Pharmaceutical services initially only focused on drug management (drug oriented) then developed into comprehensive services including drug services and patient services (patient oriented) which aimed at pharmaceutical services (pharmaceutical care). In today's digital era, social media has become a trend in marketing communications. Social media is an online media, where users can easily participate, share and create content including videos, blogs, social networks, wikis, forums and virtual worlds. Promotion through social media has a positive and significant influence on consumer purchasing decisions. PT. Kimia Farma is one of the companies that uses media as a method to increase its existence as well as help make it easier for customers to carry out activities that are usually carried out in pharmacies. The method used is to create a Kimia Farma Mobile application. This application is relatively new in existence, therefore I am interested in knowing the response of customers, especially those at Kimia Farma KS Tubun Pharmacy, to the existence of the Kimia Farma Mobile application.

"

"Penelitian ini membahas pelayanan registrasi dan identifikasi (Regident) BPKB & STNK kendaraan bermotor pada Direktorat Lalulintas Polda Metro Jaya. Tujuan penelitian untuk mencari postur ideal kualitas sumber daya manusia (SDM) dalam menghadapi ancaman degradasi di era digitalisasi. Landasan teori terdiri dari teori kompetensi SDM, public service, new public service, service excellence, dan public trust. Sedangkan metode penelitian menggunakan pendekatan kualitatif dengan desain kualitatif eksplanatori. Melalui analisis penalaran induktif, penelitian menemukan pentingnya faktor kunci untuk membangun postur ideal dalam menghadapi transformasi digital. Untuk faktor kunci meliputi komposisi dan kompetensi SDM, dan sarana prasarana digital berkaitan dengan efisiensi mekanisme pelayanan. Adapun postur ideal untuk menghadapi ancaman degradasi era digital, penelitian mensyaratkan adanya kesesuaian kompetensi dengan bidang kerja, motivasi kerja tinggi, budaya kerja yang mendukung, bersikap proaktif, serta memiliki komunikasi dan negosiasi yang baik. Hal yang harus dilakukan untuk membangun postur ideal SDM, diperlukan peningkatan kompetensi melalui: (1) pendidikan dan pelatihan; (2) pendidikan kejuruan; (3) pendidikan pengembangan spesial; (4) transfer pengetahuan; dan (5) sertifikasi teknologi dan informasi komputer. Penelitian menyimpulkan bahwa dengan memiliki postur ideal SDM, maka pelayanan Regident BPKB dan STNK pada Direktorat Lalu Lintas Polda Metro Jaya tidak saja mampu menghadapi ancaman degradasi pelayanan digital, namun juga dapat berperan sebagai agen perubahan dalam meningkatkan kualitas pelayanan dan kepuasan masyarakat untuk menuju Smart Public Service.

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This research discusses the registration and identification service (Regident) of BPKB & STNK motor vehicles at the Directorate of Traffic Polda Metro Jaya. The purpose of the research is to find the ideal posture of human resource (HR) quality in facing the threat of degradation in the digitalization era. The theoretical foundation consists of HR competency theory, public service, new public service, service excellence, and public trust. Meanwhile, the research method uses a qualitative approach with an explanatory qualitative design. Through inductive reasoning analysis, the research found the importance of key factors in building an ideal posture in facing digital transformation. For key factors include the composition and competence of HR, and digital infrastructure related to service mechanism efficiency. As for the ideal posture to face the threat of digital era degradation, the research requires the competence to match the field of work, high work motivation, a supportive work culture, being proactive, and having good communication and negotiation. What needs to be done to build an ideal HR posture, competency improvement is needed through: (1) education and training; (2) vocational education; (3) special development education; (4) knowledge transfer; and (5) computer technology and information certification. The research concludes that by having an ideal HR posture, the Regident BPKB and STNK service at the Directorate of Traffic Polda Metro Jaya is not only able to face the threat of digital service degradation, but can also act as an agent of change in improving service quality and public satisfaction towards Smart Public Service."

""This book explores the emergence and evolution of ’digital’ rights that challenge and transform more traditional legal, political, and historical understandings of human rights, not only uncovering emerging changes in discussions of human rights, but also proposing legal remedies and public policies to mitigate the challenges posed by new technologies and globalization"--Provided by publisher."

"The library in China has been transformed by rapid socioeconomic development, and the proliferation of the Internet. The issues faced by Chinese libraries andlibrarians are those faced by library practitioners more globally, however, China also has its own unique set of issues in the digital era, including developmental imbalance between East and West, urban and rural areas, and availability of skilled practitioners. Chinese Librarianship in the digital era is the first book on Chinese libraries responding to these issues, and more.The first part of the book places discussion in historical context, before moving on to the digital environment of the Chinese library. The book then considers the issue of digital copyright in China, and debates the core values of the Chinese library. The next three chapters cover public and academic libraries, and library consortia. Finally, the book gives a view of the future prospects for libraries in China."

"Seiring berkembangnya waktu, kota-kota perlu memperhatikan kebutuhan manusia yang berubah sebagai makhluk sosial. Menciptakan sebuah lingkungan yang mengundang, termasuk third places, adalah fenomena yang menarik karena kemunculannya merupakan suatu urgensi demi meningkatkan kualitas hidup manusia. Disebutkan oleh Oldenburg, third place adalah jangkar sebuah komunitas dan kehidupan publik perkotaan untuk tumbuh. Menurutnya, third place adalah tempat netral, tidak ada yang bertindak sebagai tuan rumah, informal, dan penuh dengan individu di luar ranah rumah dan pekerjaan. Karakteristik yang disebutkan Oldenburg jauh sebelum teknologi informasi dan komunikasi (ICT) bersama dengan media sosial dan internet belum diciptakan. Di era modern ini, ICT telah menjadi “the fabric of everyday life” (Weiser, 1991), ICT memiliki peran penting dalam meningkatkan ruang fisik (Anacleto & Fels, 2013) dan mengambil tindakan untuk keberadaannya. Dengan begitu, kebutuhan masyarakat akan berubah dan mereka menuntut lebih banyak kebutuhan di dalam third place. Third place hari ini perlu dipertimbangkan kembali agar sesuai dengan kebutuhan dan gaya hidup manusia, termasuk komunitas yang hidup di dalamnya. Sebagai metode, penelitian ini menggunakan observasi langsung dan analisis kualitatif komunitas Sketsa Pulang Kerja yang berkumpul di Platform 78 Café sebagai third place, serta studi preseden terhadap Pixar Studio untuk melihat third place di era kontemporer. Hasil penelitian menunjukkan bahwa fasilitas dan integrasi teknologi adalah aspek terpenting untuk menumbuhkan rasa kebersamaan. Kehadiran ICT berdampak pada sosialisasi di third place, orang-orang sering melekat pada teknologi dan layanan jaringan. Hal ini terjadi karena ada bentuk sosialisasi yang lain.

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As time develops, cities need to pay attention to human changing needs as social beings. Creating such an inviting environment, including third places, is an interesting phenomenon because it is such an emergence in order to enhance the quality of life. Mentioned by Oldenburg, third places are the anchor of community and urban public life to grow. According to him, third place is a neutral place, no one acts as a host, informal, and filled with individuals beyond the realms of home and work. The characteristics that Oldenburg mentioned were long before information and communication technology (ICTs) along with social media and the internet had not yet been created. In this modern era, ICTs has become "the fabric of everyday life" (Weiser, 1991), it has an important role in increasing physical space (Anacleto & Fels, 2013) and taking action for its existence. That way, society's needs will change and they demand more needs within third place. Third place today needs reconsideration to fit in the community. As a method, this study used direct observation and qualitative analysis of Sketsa Pulang Kerja community that congregated in Platform 78 Café as the third place, and precedent study of Pixar Studio as a contemporary third place. The result showed that amenities and technology integration were the most important aspects to foster the sense of community. The presence of ICTs impacts the sociability in third place, people are often attached to technology and networking services. This happened because there was another form of socialization."

"KAP XYZ merupakan KAP Perseorangan yang baru berdiri 2017 saat ini berjuang menghadapi Era digitalisasi 4.0. Respon KAP XYZ atas perubahan teknologi yang berkaitan dengan penerapan strategi diferensiasi dengan mengembangkan jasa-jasa non audit, keterbatasan sumber daya manusia dan strategi pengembangan usaha yang dimiliki KAP XYZ menjadi isu yang akan ditelaah lebih lanjut didalam penelitian ini. Penelitian ini bertujuan untuk mengetahui dan menganalisis kemampuan KAP XYZ dalam menciptakan branding dan strategi diferensiasi atas jasa-jasa non audit dengan keterbatasan sumber daya manusia dan strategi pengembangan usaha yang dimilikinya. Penelitian ini merupakan penelitian kualitatif deskriptif, melalui tinjauan literatur, observasi, wawancara dan kuisioner untuk mendapatkan informasi kualitatif menguatkan hasil penelitian ini. Hasil penelitian menunjukkan perlunya pengembangan kompetensi tenaga profesional dalam menghadapi perubahan teknologi, fokus pada pengembangan jasa non audit dalam rangka penerapan strategi diferensiasi KAP XYZ dan membentuk strategi pemasaran baru agar memperluas segmen pasar KAP terutama untuk berkontribusi terhadap pengembangan industri UMKM.

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KAP XYZ (XYZ Public Accounting Firm) is a sole-proprietor Public Accounting Firm that has just established in 2017 currently struggling on dealing with the IR 4.0 Era (Digital Era). The response of KAP XYZ for the technology changes related to the implementation of differentiation strategy by developing non-audit services with limited human resources and business development strategy owned by KAP XYZ becomes the issue that is analyzed further in this study.

This study was aimed at observing and analyzing the capability of KAP XYZ in creating a strong brand image and differentiation strategy for non-audit services with limited human resources and business development strategy.

This study was a qualitative descriptive study by performing a literature review, observation, interview, and questionnaires to collect qualitative information that reinforced the result of this study.

The result of the study showed the importance of the development of professional officers’ competency in dealing with technology changes, focusing on the development of non-audit services in the implementation of KAP XYZ differentiation strategy, and constructing a new marketing strategy to expand the PAF market segmentation, especially, to contribute to the development of MSMEs (Micro, Small, and Medium Enterprises)."

"ABSTRAKMelalui survei terhadap pengguna media sosial, penelitian ini menemukan bahwa difusi berita politik berjalan moderat. Kategori responden dibagi menjadi tiga kelompok generasi yaitu generasi milenial, generasi X dan generasi baby boomer. Difusi berita pada generasi milenial berjalan paling lambat, sedangkan difusi pada generasi baby boomer paling cepat dari kelompok generasi lainnya. Berdasarkan kerangka teori yang kami gunakan, kami menginterpretasikan bahwa generasi milenial kurang terlibat pada isu-isu nasional, khususnya pada topik politik.Kampanye ldquo;Saya Indonesia, Saya Pancasila rdquo; di media sosial secara umum memicu polarisasi politik. Polarisasi politik paling kuat terjadi di generasi X dan paling lemah di generasi milenial. Generasi baby boomer cenderung partisan terhadap pemerintahan dibanding kelompok generasi lainnya.Melalui analis PLS-SEM, kami menyimpulkan bahwa partisanship merupakan fungsi eksposur yang berpengaruh dalam kecepatan mendapatkan berita politik, sedangkan kelompok ldquo;hard core rdquo; ekstrim partisan merupakan fungsi ekpresi yang berpengaruh dalam pembentukan opini publik.

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ABSTRACTBy survey on social media user, this research show that political news diffusion is moderate. Our respondent categories consist of three generation: millenials, X and baby boomer. Diffusion by millenial slowest than others, and baby boomer the fastest. Refer to our theoritical framework, I interpreted the millenial generation is passively in political issues.This research also found that ldquo;Saya Indonesia, Saya Pancasila rdquo; campaign triggered political polarization in social media group. This polarization strongest in Xer, and weakest in millenials. Baby boomer tend to support the government campaign. In PLS-SEM analysis result some hypothesis significant. Partisanship influence the rate of diffusion, while hard core to self expression in social media network. "

"Penelitian ini berfokus kepada peran Syekh Hizboel Wathony sebagai mursyid tarekat di era digital. Penelitian ini dilakukan dengan menggunakan metode kualitatif melalui wawancara beberapa narasumber yang menjadi pelaku sejarah perkembangan tarekat Khalwatiyah Akmaliyah di Pesantren Akmaliyah Salafiyah, Ciracas, Jakarta Timur. Dalam penelitian kali ini penulis menggali informasi dari penelitian-penelitian sebelumnya yang dijadikan sebagai bahan pertimbangan. Penelitian sebelumnya menjelaskan mengenai ajaran tasawuf Syekh Hizboel Wathony dan juga strategi adaptasi Tarekat Khalwatiyah Akmaliyah untuk menyebarkan ajarannya. Berbeda dengan penelitian ini yang membahas mengenai peran dari mursyid Tarekat Khalwatiyah Akmaliyah di era digital.Tulisan ini memaparkan eksistensi dari tarekat Khalwatiyah Akmaliyah dan juga peran Syekh Hizboel Wathony terhadap jamaah dan masyarakat sekitar. Kehadiran tarekat Khalwatiyah Akmaliyah membuktikan bahwa perpaduan antara ukhrawi (agama) dan duniawi (teknologi digital) dapat berjalan beriringan tanpa adanya pemisah. Semangat dakwah untuk memperkenalkan Islam melalui tarekat Khalwatiyah Akmaliyah memperlihatkan hasil positif dengan banyaknya warga masyarakat yang terbuka menerima kehadiran Syekh Hizboel Wathony Ibrahim dan mengamalkan tarekat Khalwatiyah Akmaliyah melalui pengajian-pengajian rutin. Hal ini menunjukkan bahwa Syekh Hizboel Wathony memiliki kharisma dan kekuatan spiritual seorang syekh.

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This research focused on the role of Sheikh Hizboel Wathony as mursyid tariqa in the digital era. This research was conducted using a qualitative method through interviews with several speakers who were historical actors in the development of the Khalwatiyah Akmaliyah Tariqa at the Akmaliyah Salafiyah Islamic Boarding School, Ciracas, East Jakarta. In this study the author explored information from previous studies that were used for consideration. Previous research explained the mysticism of Sheikh Hizboel Wathony and also the adaptation strategies of the Khalwatiyah Akmaliyah Tariqa to spread its teachings. It is different from this research which discusses the role of the mursyid Khalwatiyah Akmaliyah Tariqa in the digital era. This paper describes the existence of the Khalwatiyah Akmaliyah Tariqa and also the role of Sheikh Hizboel Wathony towards his followers and the surrounding community. The presence of the Khalwatiyah Akmaliyah Tariqa proves that the combination of ukhrawi (religion) and worldly-minded (digital technology) can go hand in hand without conflict. The spirit of preaching to introduce Islam through the Khalwatiyah Akmaliyah Tariqa showed positive results with many people accepting the presence of Sheikh Hizboel Wathony Ibrahim and practicing the Khalwatiyah Akmaliyah Tariqa through routine teachings. This shows that Sheikh Hizboel Wathony has the charisma and spiritual power of a sheikh."

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ABSTRAK

Transformasi digital membawa perubahan pada perkembangan pemasaran maka  Strategy, taktic, dan value juga ikut berubah dan tidak relevan. Sehingga Rumah sakit harus memiliki strategi yang tepat, untuk meningkatkan brand.Penelitian ini menggunakan metode Literature review dengan pendekatan kualitatif yaitu melakukan review pada 18 jurnal terdahulu dengan database  google scholar  dan e-perpusnas. Hasil penelitian ini menunjukan komponen strategi pemasaran yang paling berdampak adalah Value.  Citizen memiliki peran besar dalam mempengaruhi pelayanan kesehatan. Citizen 4.0 akan semakin relevan untuk merancang strategi pemasaran yang meningkatkan hubungan antara brand (citra) dan hubungan pelanggan.

           

 

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ABSTRACT

Digital transformation brings changes to marketing development.so, strategies, tactics, and values also change and are irrelevant. The hospital must have the right strategy, to improve the brand. This study uses a Literature review method with a qualitative approach that is reviewing 18 previous journals with the Google Scholar database and e-National Library. The results of this study indicate that the most impactful component of a marketing strategy is value. Citizens have a large role in influencing health services. Citizen 4.0 will be increasingly relevant for designing marketing strategies that enhance the relationship between brands (images) and customer relationships.

 

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