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"Perkembangan teknologi digital dalam beberapa tahun terakhir telah membawa perubahan besar dalam aktivitas kehumasan yang kemudian menciptakan istilah cyber public relations. Era disrupsi menuntut perusahaan FMCG seperti PT Sasa Inti untuk dapat mengikuti perkembangan teknologi dan penyebaran informasinya menggunakan media komunikasi digital. PT Sasa Inti adalah salah satu perusahaan bumbu masak di Indonesia yang sudah bertekad melakukan transformasi digital sejak tahun 2020. Makalah ini bertujuan untuk menganalisis pelaksanaan strategi cyber PR yang dilakukan dalam media komunikasi digital PT Sasa Inti. Analisis pelaksanaan strategi cyber PR dilakukan melalui desk research menggunakan kajian-kajian literatur dan observasi pada website dan media sosial Instagram, YouTube, dan TikTok resminya. Hasil analisis menunjukkan bahwa pelaksanaan cyber PR pada PT Sasa Inti dilakukan melalui publikasi media sosial yang bersifat informatif, interaktif, dan relevan dengan audiensnya. PT Sasa Inti juga tebukti telah melaksanakan prinsip-prinsip, strategi, dan metode cyber PR melalui berbagai prestasi yang diraih. Keberhasilan tersebut tercermin dari peningkatan engagement media sosial yang terus menanjak, berbagai penghargaan yang diterima, serta peningkatan akumulasi penjualan sebesar 12% daripada tahun sebelumnya.

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The rise of digital technology in recent years has led to significant changes in public relations activities, which later coined the term cyber public relations. The era of disruption requires FMCG companies such as PT Sasa Inti to be able to follow technological developments and disseminate information through digital communication media. PT Sasa Inti is one of the Indonesian cooking spice companies that has taken steps to digital transformation since 2020. This paper aims to analyze the implementation of cyber PR strategies carried out in PT Sasa Inti's digital communication media. Desk research was used to conduct an analysis of the implementation of the cyber PR strategy, as well as observations on the official website and social media platforms Instagram, YouTube, and TikTok. This analysis of the implementation of the cyber PR strategy, conducted through desk research using literature studies and observations on the official websites and social media platforms Instagram, YouTube, and TikTok, demonstrates that PT Sasa Inti's cyber PR is carried out through social media publications that are informative, interactive, and relevant to the audience. The results show that PT Sasa Inti's implementation of the cyber PR strategy resulted in a variety of achievements. This success is reflected in the continuous increase in social media engagement, various awards received, and a 12% increase in accumulated sales over the previous year."

"Digital gaze merupakan suatu fenomena yang terbentuk dari intensifnya interaksi manusia dengan teknologi, khususnya interaksi manusia dengan Information and Communication Technology (ICT). Digitalisasi sebagai mata rantai dalam sistem ICT telah mendatafikasi lanskap komunikasi manusia menjadi pesan digital, sehingga proses interaksi dan pertukaran informasi dapat berlangsung secara telepresen. Fenomena digital gaze menjadi bukti bahwa manusia pada era komunikasi digital saat ini hidup dalam kejatuhan terhadap persepsi orang lain, sebab dia menatap diri sendiri sebagaimana orang lain dibalik layar menatap dirinya. Munculnya dialektika digital gaze ini membuat proses tatap-menatap di jagad digital menjadi semakin tajam, sehingga tatapan orang lain dibalik layar dianggap sedemikian rupa berarti, dan juga berpengaruhnya bagi kehidupan penggunanya. Hal ini akhirnya mempengaruhi bagaimana perilaku pengguna tersebut dalam mengungkap informasi personalnya di jagad digital. Salah satu mekanisme yang belakangan ini ramai diperbincangkan oleh masyarakat digital, dan berkaitan erat dengan digital gaze itu sendiri adalah konstruksi identitas melalui konsep yang disebut dengan personal branding. Melalui personal branding, manusia pada era komunikasi digital menciptakan konstruksi diri yang berkaitan dengan digital gaze orang lain, sehingga alih-alih memuat realitas personal, personal branding belakangan ini justru menjadi tidak jauh berbeda dengan sabotase citra yang terdiri dari beragam kecohan dan justru mengacaukan persepsi manusia.

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Digital gaze is a phenomenon formed from intensive human interaction with technology, especially human interaction with Information and Communication Technology (ICT). Digitalization as a link in the ICT system has registered the landscape of human communication into digital messages, so that the process of interaction and exchange of information can take place telepresence. The phenomenon of digital gaze is proof that humans in the era of digital communication are currently living in a fall from the perceptions of others, because they look at themselves as other people behind the screen look at themselves. The emergence of this digital gaze dialectic makes the process of staring at the digital world even sharper, so that the gazes of other people behind the screen are considered meaningful, and also have an effect on the lives of users, this ultimately affects how users behave in disclosing personal information in the digital world. One of the mechanisms that has recently been widely discussed by the digital community and is closely related to the digital gaze itself is the construction of identity through a concept called personal branding. Through personal branding, humans in the digital communication era create self-constructions that are closely related to other people's digital gaze, so that instead of loading personal realities, recent personal branding has become not much different from image sabotage which consists of various deceptions. and it messes with human perception."

"This book serves as an easily accessible reference for wireless digital communication systems. Topics are presented with simple but non-trivial examples and then elaborated with their variations and sophistications. It includes numerous examples and exercises to illustrate key points. The book emphasizes both practical problem solving and a thorough understanding of fundamentals, aiming to realize the complementary relationship between practice and theory. Though the author emphasize wireless radio channels, the fundamentals that are covered are useful to different channels - digital subscriber line, coax, power lines, optical fibers, and even Gigabit serial interconnection.This book is the outgrowth of the author’s hands-on experience in the telecommunication systems industry as a research and development engineer. It is written primarily for practitioners of wireless digital communication systems – engineers and technical leaders and managers – and for digital communication systems in general including new comers like graduate students and upper-division undergraduate students.The material in chapters 5(OFDM), 6(Channel coding), 7(Synchronization) and 8(Transceivers) contains something new, not explicitly available in typical textbooks, and useful in practice. For example, in Chapter 5, all known orthogonal frequency division multiplex signals are formulated based on pulse shape and thus flexible, e.g., unlike currently predominant symbol block transmission, it can be serial transmission. In Chapter 6, we emphasize practical applications of powerful error coding such as LDPC to higher order modulations, fading, and non-linearity problem. In Chapter 7, new digital timing detectors are suggested for small access bandwidth shaping pulse, and a digital quadrature imbalance correction is also included along with digital carrier phase recovery. In Chapter 8, low IF digital image cancelling transceiver is treated in detail so that practical implementation can be readily done with advantages. "

"Penelitian ini membahas penggunaan meme (ekspresi visual) sebagai strategi komunikasi digital untuk meningkatkan interaksi di media sosial. Tabraklari sebagai band yang menggunakan meme sebagai strategi komunikasi untuk meningkatkan interaksi atau engagement di media sosial. Menggunakan pendekatan kualitatif dengan metode studi kasus. Penelitian ini menggunakan Social Media Engagement Theory (SMET) untuk memberikan gambaran engagemen yang terjadi dari penggunaan meme. Hasil temuan menekankan bahwa relevansi, meaning, dan involvement terhadap isu-isu terkini menjadi hal yang diutamakan dalam pembuatan meme dan dapat memberikan rasa keterikatan sehingga bisa menghasilkan peningkatan engagement di media sosial. Selain itu, relevansi atas follower dengan konten juga membuat dirinya membagikan dengan kenalan atau orang yang dirasa memiliki derajat relevansi yang sama. Pengenalan yang baik oleh Tabraklari terhadap followernya menghasilkan komunikasi dan relasi yang terjadi cukup baik.

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This research discusses the use of memes (visual expressions) as a digital communication strategy to increase interaction on social media. Tabraklari as a band that uses memes as a communication strategy to increase interaction or engagement on social media. Using a qualitative approach with a case study method. This research uses Social Media Engagement Theory (SMET). It provides an overview of the engagement that occurs through the use of memes. The findings highlight that relevance, meaning and involvement in current affairs are priorities in the creation of memes and can create a sense of attachment that can lead to increased engagement on social media. In addition, the relevance of the content to the followers also leads them to share the content with acquaintances or people who are perceived to have the same level of relevance. The fact that Tabraklari recognises its followers leads to good communication and relationships."