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Hasil Pencarian

Ditemukan 6 dokumen yang sesuai dengan query
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Ivonanda Nurmahadita Kusuma Nindya
"Mobile wallet menjadi sebuah inovasi baru yang menghadirkan layanan finansial pada perangkat seluler, salah satunya pembayaran dengan metode kredit non kartu, yaitu paylater. Saat ini di Indonesia terdapat beberapa perusahaan dompet digital yang menyediakan fitur pembayaran paylater seperti Shopeepay, OVO, Go-pay, DANA, dan lain-lain. Baik manufaktur maupun financial service melakukan pengembangan inovasi teknologi bukan hanya untuk memberikan keuntungan bagi konsumennya saja, namun juga untuk memperluas ranah bisnis nya dan meraih konsumennya lebih efektif. Maka dari itu, penting untuk melihat ­proses yang berlangsung sebelum konsumen mengadopsi penggunaan paylater. Namun, dapat dikatakan bahwa terdapat banyak hambatan dalam pengadopsian layanan mobile payment. Salah satunya permasalahan keamanan. Penelitian ini akan masuk kedalam penelitian deskriptif menggunakan studi cross-sectional untuk menjawab pertanyaan penelitian. Penelitian ini akan mencoba memahami faktor yang mempengaruhi konsumen dalam mengadopsi penggunaan paylater di Indonesia menggunakan model yang diadopsi dari DOI dan memperoleh 211 jawaban responden.  Hasil yang ditemukan bahwa compatibility dan trialability terbukti memiliki pengaruh positif terhadap intention to use dalam penggunaan metode pembayaran paylater. Dan niat seseorang untuk merekomendasikan paylater dipengaruhi oleh relative advantage, compatibility, observability dan trialability.  Temuan hasil penelitian ini memberikan wawasan bahwa kemudahan dalam mencoba inovasi penting untuk mendukung proses adopsi teknologi.

Mobile wallet is an innovation that provides financial services on mobile devices, one of which is payment using a non-card credit method, namely paylater. Currently, there are several digital wallet companies in Indonesia that provide paylater payment features such as Shopeepay, OVO, Go-pay, and DANA. Both manufacturing and financial services develop technological innovations not only to provide benefits for their consumers, but also to expand their business realm and reach consumers more effectively. Therefore, it is important to see ­the process that takes place before consumers adopt the use of paylater. However, it can be said that there are many obstacles in the adoption of mobile payment services. For example, the security of the services. This research will be entered into a descriptive study using a cross-sectional study to answer research questions. This study tried to understand the factors that influence consumers in adopting the use of paylater in Indonesia using the model adopted from the DOI and obtained 211 respondents. The results found that compatibility and trialability were proven to have a positive influence on intention to use of the paylater payment method. And someone's intention to recommend a paylater is influenced by relative advantage, compatibility, observability and trialability. The findings of this study provide insight that the ease of trying innovations is important to support the technology adoption process."
Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2021
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UI - Tesis Membership  Universitas Indonesia Library
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Dindin Mahmudin Kartama
"Penelitian ini bertujuan untuk mengetahui faktor-faktor yang mempengaruhi adopsi penggunaan Laporan Tahunan Digital berdasarkan konsep Difusi Inovasi. Pendekatan penelitian adalah kuantitatif dengan menggunakan variabel independen Relative Relative Advantage, Compatibility, image, Ease of Use, Observability, Trialability, Voluntariness yang mempengaruhi proses adopsi dari penggunaan Laporan Tahunan Digital yang diwakili oleh variabel Kepuasan sebagai bentuk penerimaan proses adopsi Laporan Tahunan Digital.
Hasil penelitian menyimpulkan bahwa model ini bisa menjelaskan sebesar 59,8 kepuasan penggunaan Laporan Tahunan Digital dipengaruhi oleh variabel yang ditentukan dan sisanya sebesar 40,2 adalah faktor lain. Sedangkan bila dilihat secara parsial maka hanya ada 3 variabel yang berpengaruh secara signifikan yaitu Compatibility, Ease of Use, dan Trialability, dan sisanya Relative Advantage, image, Observability dan Voluntariness tidak memiliki pengaruh signifikan.

This research rsquo s goal is to find out what factors that influence adoption of the usage of Digital Annual Report based on Diffusion of Innovation concept. This quantitative research applied independent variables which are Relative Advantage, Compatibility, image , Ease of Use, Observability, Trialability, and Voluntariness, which affected adoption process of the usage of Digital Annual Report, represented by the Satisfaction variable as a form of acceptance in the adoption process of Digital Annual Report.
Results show that this model illustrates that 59.8 of the satisfaction of using Digital Annual Report is influenced by existing variables, while the rest 40.2 is influenced by other factors. Individually, there are three variables with significant influence Compatibility, Ease of Use, and Trialability. Relative Advantage, image, Observability, and Voluntariness are shown to have no significant influence.
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Depok: Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2017
T48497
UI - Tesis Membership  Universitas Indonesia Library
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Keiko Aaliya Hernowo Putri
"Perkembangan teknologi memberikan dampak positif terutama dalam industri keuangan, terbukti transaksi
keuangan semakin bergeser ke arah digital. Banyak perusahaan menciptakan dompet digital atau bank digital
sebagai solusi keuangan. Dengan kondisi 48% masyarakat Indonesia tidak memiliki rekening bank padahal tingkat
penetrasi pengguna smartphone sudah di angka 67,88% menjadi peluang kolaborasi bagi Bank Jago dan Gojek
untuk meningkatkan inklusi keuangan di Indonesia. Penelitian ini dilakukan untuk mengetahui pengalaman
pengguna terhadap intensi penggunaan dari fitur hasil kolaborasi Bank Jago dan Gojek yang ditinjau dengan
diffusion of innovation theory dan brand alliances. Penelitian dilakukan menggunakan mixed-method, pendekatan
kualitatif dengan grounded theory dan pendekatan kuantitatif dengan PLS-SEM pada 431 responden. Pengalaman
pengguna yang berhasil diidentifikasi pada tahap kualitatif adalah integration, design, flexibility, efficiency, dan
financial benefit. Pada tahap kuantitatif diperoleh intention to use dipengaruhi perceived compatibility, perceived
relative advantages, attitude toward alliances, dan brand trust. Adapun perceived compatibility dipengaruhi
efficiency dan financial benefit, sedangkan perceived relative advantages dipengaruhi integration, flexibility,
efficiency, dan financial benefit. Penelitian ini dapat menambah pengetahuan terkait inovasi kolaborasi produk
digital dan dapat dikembangkan pada penelitian selanjutnya. Penelitian ini bermanfaat bagi pengembang produk
digital terutama yang bergerak di bidang financial technology, masyarakat, dan pemerintah Indonesia dalam
menciptakan ekosistem keuangan yang lebih baik.

Technological advancements have had a positive impact, particularly in the financial industry, as evidenced by the
increasing shift towards digital financial transactions. Many companies are racing to create digital wallets or digital
banks as financial solutions. With 48% of the Indonesian population not having a bank account, despite a
smartphone user penetration rate of 67.88%, this situation presents a collaboration opportunity for Bank Jago and
Gojek to enhance financial inclusion in Indonesia. This research was conducted to understand user experiences
and intentions regarding the collaborative features of Bank Jago and Gojek, using the diffusion of innovation
theory and brand alliances as frameworks. The study employed a mixed-method approach, with qualitative analysis
using grounded theory and quantitative analysis using PLS-SEM on 431 respondents. User experiences identified
in the qualitative phase included integration, design, flexibility, efficiency, and financial benefits. In the
quantitative phase, it was found that intention to use is influenced by perceived compatibility, perceived relative
advantages, attitude toward alliances, and brand trust. Perceived compatibility is influenced by efficiency and
financial benefits, while perceived relative advantages are influenced by integration, flexibility, efficiency, and
financial benefits. This research contributes to the understanding of collaborative innovation in digital product
development and can be further expanded in future studies. Moreover, it provides valuable insights for digital
product developers, Indonesian society and government in creating a better financial ecosystem.
"
Depok: Fakultas Ilmu Komputer Universitas Indonesia, 2023
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UI - Skripsi Membership  Universitas Indonesia Library
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Shafira Maulidya
"Kondisi Indonesia yang memiliki jumlah pengguna internet yang tinggi, serta penggunaan e-commerce yang semakin meningkat tiap tahunnya menunjukkan bahwa terdapat peluang pasar yang besar bagi bisnis di Indonesia. Indomaret sebagai perusahaan yang bergerak di bidang ritel berinovasi membuat aplikasi mobile berupa aplikasi Klik Indomaret. Meskipun demikian, daya penggunaan aplikasi Klik Indomaret masih rendah dibandingkan dengan aplikasi e-commerce lainnya. Penelitian ini bertujuan untuk menganalisis pengaruh atribut inovasi yang berdasarkan pada teori Diffusion of Innovation oleh Rogers (relative advantage, compatibility, complexity, trialability, dan observability) pada aplikasi Klik Indomaret terhadap intention to use. Penelitian ini menggunakan pendekatan kuantitatif dengan jenis penelitian eksplanatif melalui penyebaran kuesioner secara online kepada 160 masyarakat Jakarta sebagai responden. Analisis data penelitian ini menggunakan regresi hierarki dengan hasil terdapat pengaruh positif secara signifikan antara atribut inovasi relative advantage, compatibility, trialability, dan observability terhadap minat untuk menggunakan aplikasi Klik Indomaret. Sementara itu, tidak ditemukan pengaruh negatif yang signifikan antara atribut inovasi complexity terhadap minat untuk menggunakan aplikasi Klik Indomaret.

Indonesia has a high number of internet users and an increasing use of e-commerce, which is increasing every year. It shows that there is a large market opportunity for businesses in Indonesia. Indomaret, as a retail company, is innovating to create mobile application in the form of the Klik Indomaret application. Even so, the number of users of the Klik Indomaret application is still low compared to other e-commerce applications. This study aims to analyze the influence of innovation attributes based on Rogers' Diffusion of Innovation theory (relative advantage, compatibility, complexity, trialability, and observability) in the Klik Indomaret application on intention to use. This study used a quantitative approach with explanatory research by distributing online questionnaires to 160 Jakarta residents as respondents. Data analysis in this study used hierarchical regression, with the result that there was a significant positive effect between the attributes of innovation (relative advantage, compatibility, trialability, and observability) and the intention to use the Klik Indomaret application. Meanwhile, no significant negative effect was found between the complexity and the intention of using the Klik Indomaret application."
Depok: Fakultas Ilmu administrasi Universitas Indonesia, 2023
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UI - Skripsi Membership  Universitas Indonesia Library
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Endriyani Rahayu
"Perkembangan teknologi memberikan dampak positif terutama dalam industri keuangan, terbukti transaksi keuangan semakin bergeser ke arah digital. Banyak perusahaan menciptakan dompet digital atau bank digital sebagai solusi keuangan. Dengan kondisi 48% masyarakat Indonesia tidak memiliki rekening bank padahal tingkat penetrasi pengguna smartphone sudah di angka 67,88% menjadi peluang kolaborasi bagi Bank Jago dan Gojek untuk meningkatkan inklusi keuangan di Indonesia. Penelitian ini dilakukan untuk mengetahui pengalaman pengguna terhadap intensi penggunaan dari fitur hasil kolaborasi Bank Jago dan Gojek yang ditinjau dengan diffusion of innovation theory dan brand alliances. Penelitian dilakukan menggunakan mixed-method, pendekatan kualitatif dengan grounded theory dan pendekatan kuantitatif dengan PLS-SEM pada 431 responden. Pengalaman pengguna yang berhasil diidentifikasi pada tahap kualitatif adalah integration, design, flexibility, efficiency, dan financial benefit. Pada tahap kuantitatif diperoleh intention to use dipengaruhi perceived compatibility, perceived relative advantages, attitude toward alliances, dan brand trust. Adapun perceived compatibility dipengaruhi efficiency dan financial benefit, sedangkan perceived relative advantages dipengaruhi integration, flexibility, efficiency, dan financial benefit. Penelitian ini dapat menambah pengetahuan terkait inovasi kolaborasi produk digital dan dapat dikembangkan pada penelitian selanjutnya. Penelitian ini bermanfaat bagi pengembang produk digital terutama yang bergerak di bidang financial technology, masyarakat, dan pemerintah Indonesia dalam menciptakan ekosistem keuangan yang lebih baik.

Technological advancements have had a positive impact, particularly in the financial industry, as evidenced by the increasing shift towards digital financial transactions. Many companies are racing to create digital wallets or digital banks as financial solutions. With 48% of the Indonesian population not having a bank account, despite a smartphone user penetration rate of 67.88%, this situation presents a collaboration opportunity for Bank Jago and Gojek to enhance financial inclusion in Indonesia. This research was conducted to understand user experiences and intentions regarding the collaborative features of Bank Jago and Gojek, using the diffusion of innovation theory and brand alliances as frameworks. The study employed a mixed-method approach, with qualitative analysis using grounded theory and quantitative analysis using PLS-SEM on 431 respondents. User experiences identified in the qualitative phase included integration, design, flexibility, efficiency, and financial benefits. In the quantitative phase, it was found that intention to use is influenced by perceived compatibility, perceived relative advantages, attitude toward alliances, and brand trust. Perceived compatibility is influenced by efficiency and financial benefits, while perceived relative advantages are influenced by integration, flexibility, efficiency, and financial benefits. This research contributes to the understanding of collaborative innovation in digital product development and can be further expanded in future studies. Moreover, it provides valuable insights for digital product developers, Indonesian society and government in creating a better financial ecosystem."
Depok: Fakultas Ilmu Komputer Universitas Indonesia, 2023
S-pdf
UI - Skripsi Membership  Universitas Indonesia Library
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Endriyani Rahayu
"Perkembangan teknologi mampu memberikan dampak positif terutama dalam industri keuangan, terbukti dari transaksi keuangan yang semakin bergeser ke arah digital. Saat ini, banyak perusahaan berlomba-lomba menciptakan dompet digital atau bank digital sebagai solusi keuangan. Dengan kondisi 48% masyarakat Indonesia tidak memiliki rekening bank padahal tingkat penetrasi pengguna smartphone sudah di angka 67,88% menjadikan kondisi ini sebagai peluang kolaborasi bagi Bank Jago dan Gojek untuk meningkatkan inklusi keuangan di Indonesia melalui media digital. Penelitian ini dilakukan untuk mengetahui bagaimana pengalaman pengguna terhadap intensi penggunaan dari fitur hasil kolaborasi Bank Jago dan Gojek yang ditinjau dengan diffusion of innovation theory dan brand alliances. Penelitian ini dilakukan menggunakan mixed-method, dimana pendekatan kualitatif dilakukan dengan grounded theory dan pendekatan kuantitatif dilakukan dengan PLS-SEM pada 431 responden. Pengalaman pengguna yang berhasil diidentifikasi pada tahap kualitatif adalah integration, design, flexibility, efficiency, dan financial benefit. Pada tahap kuantitatif diperoleh bahwa intention to use dipengaruhi oleh perceived compatibility, perceived relative advantages, attitude toward alliances, dan brand trust. Adapun perceived compatibility dipengaruhi oleh efficiency dan financial benefit, sedangkan perceived relative advantages dipengaruhi oleh integration, flexibility, efficiency, dan financial benefit. Dengan penelitian ini dapat menambah pengetahuan terkait inovasi kolaborasi produk digital dan dapat dikembangkan pada penelitian selanjutnya. Selain itu, penelitian ini dapat bermanfaat bagi pengembang produk digital terutama yang bergerak di bidang financial technology, masyarakat, dan pemerintah Indonesia dalam menciptakan ekosistem keuangan yang lebih baik.

Technological advancements have had a positive impact, particularly in the financial industry, as evidenced by the increasing shift towards digital financial transactions. Currently, many companies are racing to create digital wallets or digital banks as financial solutions. With 48% of the Indonesian population not having a bank account, despite a smartphone user penetration rate of 67.88%, this situation presents a collaboration opportunity for Bank Jago and Gojek to enhance financial inclusion in Indonesia through digital media. This research was conducted to understand user experiences and intentions regarding the collaborative features of Bank Jago and Gojek, using the diffusion of innovation theory and brand alliances as frameworks. The study employed a mixed-method approach, with qualitative analysis conducted using grounded theory and quantitative analysis using PLS-SEM on 431 respondents. User experiences identified in the qualitative phase included integration, design, flexibility, efficiency, and financial benefits. In the quantitative phase, it was found that intention to use is influenced by perceived compatibility, perceived relative advantages, attitude toward alliances, and brand trust. Perceived compatibility is influenced by efficiency and financial benefits, while perceived relative advantages are influenced by integration, flexibility, efficiency, and financial benefits. This research contributes to the understanding of collaborative innovation in digital product development and can be further expanded in future studies. Moreover, it provides valuable insights for digital product developers, particularly those in the financial technology sector, as well as for Indonesian society and government in creating a better financial ecosystem."
Depok: Fakultas Ilmu Komputer Universitas Indonesia, 2023
S-pdf
UI - Skripsi Membership  Universitas Indonesia Library