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"ABSTRACTThe Safe Travel app is an application developed by the Ministry of Foreign Affairs of the Republic of Indonesia, which contains practical information to assist Indonesian citizens when they are abroad. The application also gives suggestions and warnings regarding the country that the users are in, to ensure their safety whilst on the trip. Using tourism mobile application concept, the purpose of this research is to describe the features of Safe Travel app and in vestigate how the application influences the decision to travel among its users. The study used survey as means for data collection method and 60 respondents participated in the survey. Multiple linear regression was used to analyse the data collected. The findings indicate that navigation, social communication, marketing, emergency, transactions and entertainment variable do not influence the decision to travel abroad. Meanwhile, information variable has a positive effect on the decision to travel. "

"Tujuan dari penelitian ini adalah untuk menguji pengaruh kepercayaan pada social media influencers terhadap keputusan untuk melakukan kunjungan turisme ke Indonesia. Hubungan ini juga dimoderasi oleh budaya bangsa yang berfokus pada budaya individualistik dan kolektivistik. Penelitian ini menggunnakan metode eksperimental untuk menguji hipotesis-hipotesis, yang mengumpulkan 149 responden dari Indonesia dan Belanda untuk data makalah ini. Berdasarkan temuan makalah ini, penelitian ini menolak hipotesis-hipotesis tersebut, yang berarti kepercayaan pada pengaruh media sosial dan budaya bangsa tidak signifikan dan tidak dapat dibuktikan untuk memengaruhi keputusan untuk melakukan kunjungan turisme. Makalah ini menambah pengetahuan dalam literatur pemasaran digital dan media sosial, namun penelitian lebih lanjut masih diperlukan. Penelitian ini dapat membantu para manajer di Indonesia dalam mengiklankan destinasi pariwisata untuk mengumpulkan lebih banyak calon pelanggan. Masih ada beberapa keterbatasan dalam penelitian ini, yang terutama terkait dengan survei, seperti responden sebagian besar berasal dari Indonesia yang menciptakan ketidakseimbangan dalam data.

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The purpose of this study is to examine the effect of trust in social media influencers on the decision to travel to Indonesia. The relationship is also moderated by the nation’s culture which focuses on individualist and collectivist cultures. An experimental study was developed to test the hypotheses, which gathered 149 survey respondents from Indonesia and The Netherlands for the data. Based on the findings, the study rejects the hypotheses, which means trust in social media influencers and the nation’s culture are insignificant and does not affect the decision to travel. This paper adds knowledge to digital marketing and social media literature, however further research is still needed. This study could help managers in Indonesia advertise the tourist destination to gather more potential customers. There are still some limitations in this study, which are mainly related to the survey, such as the respondents are mostly from Indonesia which creates an imbalance in the data."