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Harris Turino Kurniawan
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This study aims at empirically examining the extent to which Image Theory, initially developed as a theoretical basis for selecting a strategy or a decision, can be a theoretical basis for predicting a decision performance in two opposite frames: positive and negative. Image compatibility are employed to operationalize such a theory and the decision under study is progress decision represented by escalation of commitment. Thus, this study also empirically examines the connection between image compatibility ...
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Prasetiya Mulya Business School, 2012
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Artikel Jurnal Universitas Indonesia Library
