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Hasil Pencarian

Ditemukan 2 dokumen yang sesuai dengan query
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Nur Arini Batubara Vera
"Instalasi Farmasi RSUD Pasar Rebo merupakan pusat pendapatan RS, Namun, realisasi anggaran Instalasi Farmasi selalu lebih tinggi dari perencanaannya selama lima tahun terakhir sejak 2007 sampai 2011 yang mungkin dipengaruhi oleh cost awareness, cost management, cost monitoring, dan cost incentive sebagai faktor-faktor dari cost containment.
Tujuan penelitian ini untuk menganalisis cost containment di Instalasi Farmasi RSUD Pasar Rebo dengan mengetahui cost awareness, cost management, cost monitoring, dan cost incentive dan juga upaya cost containment yang dilaksanakan secara keseluruhan.
Penelitian ini merupakan penelitian kualitatif dengan memanfaatkan dua teknik pengumpulan data yaitu data sekunder dan wawancara mendalam kepada pegawai level manajemen RS yang terkait erat dengan Instalasi Farmasi RSUD Pasar Rebo. Penelitian ini dilaksanakan selama Juli 2011 sampai Juli 2012.
Hasil penelitian menunjukkan variabel cost awareness yaitu pelatihan belum mengarah pada efisiensi, serta pengkomunikasian harga melalui spanduk dengan slogan yang memotivasi pegawai ataupun acara khusus untuk pengenalan harga sediaan farmasi bagi pegawai pun belum ada.
Variabel cost management yaitu budget dengan realisasi budget lebih tinggi dari perencanaan, pengkonsolidasian dokter melalui forum ?reboan? dihadiri sekitar 30 persen dokter, e-prescribing belum diaplikasikan, penyediaan obat dihitung dengan stok minimum dan maksimum tetapi belum ada pegawai yang ditunjuk untuk bertanggung jawab menghindari obat expired, pengurangan biaya operasional diterapkan dengan mematikan AC dan lampu yang tidak digunakan, pemanfaatan ulang kertas bekas, serta penyiapan obat dengan tepat, sementara dukungan eksekutif masih dipandang sebagai supervisi.
Variabel cost monitoring yaitu pemonitoran keuangan berkelanjutan dalam hal ini cash flow masih belum mampu dimanfaatkan sebagai alat untuk memberi peringatan kepada Instalasi Farmasi untuk sejalan dengan perencanaan budget, selain belum kuatnya bargaining position RS walaupun margin obat generik dan obat non generik di atas 30 persen, dan masih terjadi selisih saat stock opname, pelayanan terintegrasi masih birokratis serta belum dapat meraih sense of belonging pegawai karena tidak sampainya informasi yang cukup, pengamanan obat penting dilakukan dengan pembedaan lemari serta adanya kartu stok.
Variabel cost incentive yaitu pemberian insentif belum ditentukan oleh output kinerja melainkan kompetensi. Hal tersebut di atas menunjukkan upaya pengendalian biaya yang masih memprihatinkan di RSUD Pasar Rebo khususnya di Instalasi Farmasi. Kesimpulannya bahwa Instalasi Farmasi RSUD Pasar Rebo belum mengimplementasikan cost containment (cost awareness, cost management, cost monitoring, cost incentive) secara tepat.

The Pharmacy Installation of RSUD Pasar Rebo is a revenue centre for the hospital. Therefore, the Realisation of Budget of Pharmacy Installation had been higher than its planning for five years since 2007 until 2011 that might be influenced by cost awareness, cost management, cost monitoring and cost incentive as factors of cost containment.
The objective of this research was to analyze the cost containment at The Pharmacy Installation of RSUD Pasar Rebo by knowing cost awareness, cost management, cost monitoring, and cost incentive and also the cost containment efforts for overall.
This research was a qualitative research, conducted by utilizing two data collection techniques which were secondary data and in-depth interview on the entire management level of hospital which was related directly to The Pharmacy Installation of RSUD Pasar Rebo. This research conducted throughout the months of July 2011 ? July 2012.
The result of the study revealed variables of cost awareness were the training program had not directed to efficiency and there were not the price communication by putting motivation statement on working area nor special event for making pharmacy staff knowing about price of pharmacy things.
Variables of cost management were the budget which was realization higher than it plan, the doctor consolidation through "reboan" had admitted around 30 percent, the e-prescribing had not applied, the medicine reservation calculated by minimum and maximum stock but there was not a responsible staff to avoid expired medicine, the reducing operational cost was applied by turning off AC and lamp when unused, reuse paper, and preparation medicine correctly, the executive support was adjusted like a supervision not a support.
Variables of cost monitoring were the monitoring financial continuely by cash flow was disable to warn The Pharmacy Installation strict to the budget planning nor had bargaining position in medicine principal even the generic and non generic margins upper 30 percent, moreover stock opname still had dismatch, the integrated service was birocratic and staff`s sense of belonging can?t be reached cause not enough information can be achieved, the security of important medicine through differentiating cupboard and stock card. Variable of cost incentive was the Insentive given had not determined by output of work but competences.
It was revealed that cost containment efforts were still poorly implemented at RSUD Pasar Rebo especially at The Pharmacy Installation. The conclution was The Pharmacy Installation of RSUD Pasar Rebo had not yet properly implemented cost containment (cost awareness, cost management, cost monitoring, and cost incentive)."
Depok: Universitas Indonesia, 2012
T31405
UI - Tesis Open  Universitas Indonesia Library
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Gloria Sianny
"Penelitian ini membahas pengaruh pemasaran digital dalam membentuk citra merek dan dampaknya terhadap niat beli pada konsumen XYZ Clinic Indonesia. Penelitian ini bertujuan untuk mengetahui apakah ada hubungan antara biaya, insentif, konten, kredibilitas desain situs dan interaktivitas terhadap niat pembelian dengan dimediasi oleh variabel citra merek.
Penelitian ini menggunakan pendekatan kuantitatif dengan total 165 kuesioner yang diproses. Sampel penelitian ini adalah pengguna Instagram yang merupakan pengikut akun Instagram XYZ Clinic Indonesia tetapi belum menggunakan layanan atau membeli produk. Ini dikumpulkan menggunakan non-probability sampling dan teknik purposive. Data penelitian dianalisis dengan Structural Equation Modeling.
Hasil penelitian menunjukkan bahwa insentif tidak memiliki pengaruh positif terhadap citra merek dan interaktivitas tidak berpengaruh signifikan terhadap citra merek, tetapi hubungannya positif. Sementara itu biaya, konten dan kredibilitas desain situs secara positif mempengaruhi citra merek dan semua variabel pemasaran digital dan citra merek juga memiliki pengaruh positif terhadap niat pembelian di XYZ Clinic Indonesia.

This research discusses the influence of digital marketing in forming brand image and its impact on purchase intention on XYZ Clinic Indonesia`s consumers. This research aims to know whether there is a relationship between cost, incentive, content, credibility of site design and interactivity to purchase intention by being mediated by brand image variables.
This research applied quantitative approach with total 165 questionnaries were processed. The sample of this research are Instagram user who are the followers of XYZ Clinic Indonesia Instagram account but yet to use the services or purchase the products. It collected using nonprobability sampling and purposive technique. The research data was analyzed by Structural Equation Modeling.
The results showed that incentive does not have positive influence on brand image and interactivity have no signifficant effect on brand image, but the relationship is positive. Meanwhile cost, content and credibility of site design positively affect brand image and all digital marketing variables and brand image also have positive influence on purchase intention in XYZ Clinic Indonesia.
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Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019
T53444
UI - Tesis Membership  Universitas Indonesia Library