Ditemukan 1 dokumen yang sesuai dengan query
Henisz, Witold J.
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Managers of multinational organizations are struggling to win the strategic competition for the hearts and minds of external stakeholders. These stakeholders differ fundamentally in their worldview, their understanding of the market economy and their aspirations and fears for the future. Their collective opinions of managers and corporations will shape the competitive landscape of the global economy and have serious consequences for businesses that fail to meet their expectations. This book argues that the strategic management ...
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London and New York: Routledge, 2014
659.285 HEN c
Buku Teks Universitas Indonesia Library
