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Hasil Pencarian

Ditemukan 1 dokumen yang sesuai dengan query
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Sri Rahayu K
Customer perceived brand equity in measuring consumption preference towards local and imported products: a serial studies on urban and suburban level of indonesia society in greater jakarta
" This study generally aims to analyze how the preferences of Indonesian as a customer in consuming local and imported products. The specific purpose of this study is to confirm measurement tools of the customer perceived brand equity, which are product country image, culture, marketing mix, and product quality. The result of this study indicates that Indonesian consider much about the marketing mix and product quality, while not so much considering culture.The product country image on ... "
Management Research Center (MRC) Department of Management, Faculty of Economics, University of Indonesia and Philip Kotler Center, 2012
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Artikel Jurnal  Universitas Indonesia Library