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Thung, Ju Lan
" China's soft power is a difficult concept to measure if the Confucius Institute is the only source relied on. Joseph Nye s concept of soft power puts a strong emphasis on the power of attraction as a tool to persuade or to shape the preferences of others in the worlds of business and politics. To understand how this soft power or the Confucius Institute works, we have to determine the observable power of the intangible ... "
Depok: Fakultas Ilmu Pengetahuan dan Budaya Universitas Indonesia, 2017
909 UI-WACANA 18:1 (2017)
Artikel Jurnal  Universitas Indonesia Library