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Haryani Primanti
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Reward-based crowdfunding offers an advantageous setting for co-creation, where many forms of interactions between backers and project initiators contribute to the success of crowdfunding campaigns. However, there is a lack of study on the impact of backer co-creation in the form of comments, on the performance of crowdfunding campaigns. This study examines the influence of co-creation comments from backers, in terms of co-ideation, co-evaluation, and co-design comments, on the performance of crowdfunding campaigns, using signaling ...
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Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023
D-pdf
UI - Disertasi Membership Universitas Indonesia Library
