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Hasil Pencarian

Ditemukan 1 dokumen yang sesuai dengan query
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Jihaan Alyaa Aziizah
" The online shopping experience has been transformed by augmented reality (AR), which offers consumers immersive and interactive methods of interacting with products. This research investigates the impact of AR on consumer purchase decisions as part of L'OrĂ©al's marketing strategy on Shopee Indonesia. As Indonesia's beauty industry expands rapidly, driven by technological advancements and shifting consumer preferences, augmented reality has emerged as a critical tool for improving the e-commerce experience. This study examines the impact of ... "
Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2024
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UI - Skripsi Membership  Universitas Indonesia Library