Ditemukan 15 dokumen yang sesuai dengan query
Lauchman, Richard
"
Good writing is good business. Simple, straightforward writing saves time, creates good relationships, and prevents expensive misunderstandings. But why is it so hard to achieve? This incisive guide suggests ways to think about writing -- what it should look and sound like, as well as what it should accomplish -- that can simplify how writers choose to express their ideas. It examines the reasons why many businesspeople with good skills tend to write strange, needlessly ...
"
New York: American Management Association;;, 1993
e20440791
eBooks Universitas Indonesia Library
Mancuso, Joseph C.
"
A ground-breaking approach to writing with a greater focus on planning and revising documents. When you complete this book, you will know how to write with clarity and style, so your ideas come across clearly and quickly. You?ll become a sharp-eyed critic, constantly spurring yourself to do better. Best of all, you?ll learn by doing?by building and evaluating your own business letter. You?ll discover how to avoid writer's block by making writing a process with ...
"
New York: [American Management Association;, ], 1992
e20440397
eBooks Universitas Indonesia Library
Kirk, Ken
"
This Infoline will tackle the readability issue more appropriately by discussing guidelines for mastering clear and concise sentences in your workplace writing.
Contents :
- Identify your reader
- How to write better sentences
- Find a workplace writing process
- What next?
- References & resources
- Job aid ...
"
Alexandria, Virginia: American Society for Training & Development, 2010
e20441034
eBooks Universitas Indonesia Library
Downes, Colm
Cambridge, UK: Cambridge university press, 2009
650.142 DOW c
Buku Teks Universitas Indonesia Library
Shaw, Mark
"
"Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogs, company magazines, and internal communications. Using a series of exercises and up-to-date illustrated examples of award-winning campaigns and communication, Copywriting, Second Edition takes you through step-by-step processes that can help ...
"
London: Laurence King , 2012
659.132 2 SHA c (1)
Buku Teks Universitas Indonesia Library
Vassallo, Philip
"
Anyone who regularly deals with work-related writing deadlines knows the kind of paralysis that can take over when there's too much to accomplish and not enough time to compose a clear sentence. This book contains an easy, efficient, and confidence-building process for keeping up and being productive, even under tight time constraints and concentration-sapping obstacles. The book contains an immediately usable approach based on the mnemonic DASH, standing for the four critical components most needed ...
"
New York: [American Management Association;, ], 2010
e20440463
eBooks Universitas Indonesia Library
Sorenson, Ritch
Upper Saddle River, New Jersey: Prentice-Hall, 2001
R 658.45 SOR b
Buku Referensi Universitas Indonesia Library
Wilson, Kevin, 1958-
"
Your company's identity, products, services, and strengths are all represented by its written communications. From business plans and sales presentations to newsletters and e-mail marketing, the way the company comes across on a page or screen can make the difference between big success and big trouble. "The AMA Handbook of Business Documents" takes the guesswork out of preparing firstclass written pieces of every type. Packed with dozens of sample documents and practical tips, this handy ...
"
New York: [American Management Association;, ], 2011
e20437308
eBooks Universitas Indonesia Library
Wilson, Kevin, 1958-
"
Just because you're not a born writer doesn't mean you should settle for less than perfect business documents. After all, every piece you write reflects directly on the quality of the product or service your business offers. Now, this helpful guide takes the guesswork out of more than 50 commonly used business documents, including: Reports Proposals; Business plans; Presentations; Press releases; Memos; Email Newsletters; Collection letters; and, Sales materials. Arranged alphabetically and cross-referenced for easier ...
"
New York: American Management Association;, 2010
e20450057
eBooks Universitas Indonesia Library
Sant, Tom
"
Language is the medium of business. To be successful, we need to communicate effectively in writing. That's true whether we are providing instructions to our colleagues, communicating with our customers, or advising our direct reports. We must be able to deliver clear, accurate messages that inform, persuade and motivate. Unfortunately, people lapse into habits that interfere with their ability to communicate. "The Language of Success" shows readers how to avoid these mistakes, and to write ...
"
New York: American Management Association, 2008
e20448552
eBooks Universitas Indonesia Library
