Ditemukan 1 dokumen yang sesuai dengan query
Riza A.N. Rukmana
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Telecommunication service industry has been facing a rapid development in recent years. There are four kind of telecommunication services (JASTEL) which has their own business performance. Presumably JASTEL Usage - as one of the business performance measures -has been, without exception, affected by Customer Value. Simultaneously Customer Value is most likely be influenced by Customer Requirement and JASTEL Marketing Mix Performance. This article analyzes both the Customer Requirement and Service Marketing Mix Performance Influence onto ...
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2006
MUIN-XXXV-3-Mar2006-3
Artikel Jurnal Universitas Indonesia Library