Ditemukan 22 dokumen yang sesuai dengan query
Martin, Dick
"
Everyone puts multiethnic faces in marketing materials, but it's mostly a token gesture. Because even as the U.S. grows increasingly diverse, most professionals have little real knowledge of those different from themselves. "OtherWise" is a deep and engaging exploration of diversity in America and how we can bridge differences-across race, ethnicity, culture, sexual orientation, faith, and even politics. It goes far beyond census data into the realm of cognitive and social science, helping readers break ...
"
New York: [American Management Association, American Management Association], 2012
e20437128
eBooks Universitas Indonesia Library
Brierty, Edward G.
Upper Saddle River, New Jersey : Prentice-Hall, 1998
658.8 BRI b
Buku Teks Universitas Indonesia Library
Goldstein, Beth
New York: McGraw-Hill, 2007
658.8 GOL u
Buku Teks Universitas Indonesia Library
Gutsche, Jeremy, 1978-
New York: Crown Business, 2015
338.04 GUT b
Buku Teks Universitas Indonesia Library
Rao, Vithala R.
New York: Springer, 2014
658.8 RAO a
Buku Teks Universitas Indonesia Library
Harden, Leland
"
With marketing budgets stretched tight, it's harder than ever to justify expenditures, and ensure that marketing dollars are spent in ways that get results. Market ing by the Numbers shows readers how to implement, evaluate, and utilize key analytics to maximize marketing ROI. Explaining best practices and the most useful dashboards and tools, the book equips readers with proven methods to: Predict, monitor, and measure the success of campaigns based in both traditional and Internet ...
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New York: [American Management Association;, ], 2011
e20440635
eBooks Universitas Indonesia Library
Bennett, Greg
"
Traditionally strategies for closing sales have involved pressuring customers, countering their stalling tactics, and overcoming their objections -- behaviors that run in direct opposition to the philosophy of the consultative salesperson. On the other hand, consultative salespeople, afraid of damaging the relationship they’ve nurtured by appearing too aggressive, hope the deal will close itself -- something which rarely, if ever, happens ...
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New York: American Management Association;;, 2007
e20441448
eBooks Universitas Indonesia Library
Bernard T. Widjaja
Jakarta: Gramedia Pustaka Utama, 2009
658.8 BER
Buku Teks Universitas Indonesia Library
Hutt, Michael D.
Singapore : South Western Cengage Learning, 2013
658.804 HUT b (1)
Buku Teks Universitas Indonesia Library
"
With the objective of reducing the high volume of bad practices in business research, this book offers propositions for improving theory construction and empirical testing of theory especially by business scholars. It does so by covering 24 common bad practices, explaining why they are bad and how to replace all of them with a good practice ...
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United Kingdom: Emerald, 2016
e20469493
eBooks Universitas Indonesia Library
