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Hasil Pencarian

Ditemukan 1 dokumen yang sesuai dengan query
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Kris Harsandi Sahata Wicaksono
The effect business innovation on customer-based brand equity in service firms. An empirical study in Indonesia star hotels = Pengaruh inovasi bisnis pada ekuitas merek berbasis pelanggan di perusahaan jasa. Sebuah studi empiris kepada hotel berbintang di Indonesia
" ABSTRACT
As a nation that have many beautiful holiday destinations, Tourism has made Indonesia popular for years. Star hotels as one of the tourism backbone has taken partas important component along tourist stays in the area. On this research star hotels in Indonesia are analyzed based on Business Innovation, Brand Image, Perceived Quality, and Brand Loyalty. This research limited to respondents that lives in JABODETABEK area. Results show positive relationships between variables meaning that Business innovation ... "
2018
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UI - Skripsi Membership  Universitas Indonesia Library