Ditemukan 1 dokumen yang sesuai dengan query
Blakeman, Robyn, 1958-
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Summary:
Now in its second edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective integrated marketing communication (IMC). It also details changes in traditional advertising and marketing principles. Blakeman covers key areas, from marketing plans, branding/positioning, and creative briefs to copywriting, design, and considerations for each major media format. Throughout, she explores visual and verbal tactics, along with the use of business theory and practices and how these ...
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Lanham: Rowman & Littlefield, 2015
658.802 BLA i
Buku Teks Universitas Indonesia Library
