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Hasil Pencarian

Ditemukan 1 dokumen yang sesuai dengan query
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Rizki Aulia Syahrizal
The influence of logo design on country image and willingness to visit: a study on Asean tourism = Pengaruh desain logo terhadap citra negara dan keinginan berkunjung: penelitian terhadap pariwisata Asean
" ABSTRAK
This study examine the influence of tourism logo design on people 39 s country image and their intention to visit the country being promoted. In an online survey, respondents were exposed to the tourism logos of Laos, Malaysia, and Brunei Darussalam. The results show that the evaluations of a country 39 s logo influence their image of the country and their willingness to visit to the extent of affective reaction from the logo evaluation for ... "
2016
S67463
UI - Skripsi Membership  Universitas Indonesia Library