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Hasil Pencarian

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Adi Zakaria Afiff
Pengaruh konsistensi brand specific association dan strategi brand extension adalam memenangkan evaluasi konsumen
" The key of a brand extension success is the perceived fit between the brand extension with its parent brand. The brand extension success itself will usually result in a high consumer acceptance and a low introduction cost for the marketer. However, understanding of this perceived is still dominated by the need to have a product feature similarity between brand extension and its parent brand. This study, on the other hand, confirms few findings that the ... "
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2006
MUIN-XXXV-9-Sept2006-3
Artikel Jurnal  Universitas Indonesia Library