Ditemukan 1 dokumen yang sesuai dengan query
Evans, W. Douglas
"
Social marketing is a process aimed at changing behavior to improve society and the individual. The main questions are Does social marketing work? and, if so, How does it work? That is where research and evaluation come in. This book is about describing, applying, understanding, and advancing the state of social marketing research and evaluation. That means articulating a basis in theory and practice for specific social marketing initiatives, developing processes by which social marketing ...
"
Oxford: Oxford University Press, 2016
e20470370
eBooks Universitas Indonesia Library
