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Hasil Pencarian

Ditemukan 2 dokumen yang sesuai dengan query
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Suci Defina Sari
Pengaruh brand personality congruence dan customer employee congruence terhadap customer satisfaction melalui media personal interaction relationship satisfaction dan loyalty to employee = Influence of brand personality congruence and customer employee congruence against customer satisfaction through personal media interaction relationship satisfaction and loyalty to employee
" [ABSTRAK
Tesis ini membahas pengaruh brand personality congruence dan customeremployee congruence terhadap customer satisfaction melalui media personal interaction, relationship satisfaction dan loyalty to employee. Penelitian ini adalah penelitian kuantitatif dengan menggunakan analisa SEM. Responden nasabah adalah salah satu perbankan syariah di Indonesia.

Adapun hasil dari penelitian yang dilakukan bahwa brand personality congruence dan customer-employee congruence mempunyai pengaruh terhadap customer satisfaction. Media yang paling mempengaruhi customer satisfaction adalah relationship satisfaction dan loyalty to employee. Sehingga bagi perusahaan jasa, karyawan ... "
Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014
T42835
UI - Tesis Membership  Universitas Indonesia Library
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Ardi Wirdamulia
Expanding brandpersonality congruence to brand personality fit: the importance of customer value proposition as a moderating fit on brand performance. / Ardi Wirdamulia, Adi Zakaria Afiff
" This research demonstrates that brand performance can be enhanced not only through brand personality congruence with customer personality, but also through brand personality fit, namely the moderating fit of customer value proposition to brand personality. Through a study covering 125 brands, the result demonstrates that the moderating fit between brand personality and the different level of customer value proposition positively affects brand performance. Price-quality relationship for attribute-based customer value, self-construal for consequences-based customer value and selfregulatory focus as goal-based customer value ... "
Management, Faculty of Economics, University of Indonesia and Philip Kotler Center, 2013
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Artikel Jurnal  Universitas Indonesia Library